• Accomplished professional with extensive experience in Banking Industry • Hands-on experience in MS-Excel/ Excel Macros (VBA), MS-PowerPoint, Base SAS, SQL/ Oracle Queries, Power BI; exposure of Digital & Social Media Tools like Google Analytics, Adobe Social, Radian6, Wildfire and Netcore • Expertise in various areas: Marketing Research, ATL & BTL Campaigns, Branding, Internal Communication, Designing of Marketing Collaterals & Promotional Materials, Digital Marketing (Google Ads Display/ Search/ Video), Social Media Marketing, Customer Lifecycle/ Engagement & Corporate Events• Performed analysis, modelling & visualization of data, developed correct inferences by keeping objectives of the analysis, calculated specified problem, examined solutions using data analysis practices and arranged analysis reports• Led campaign management for acquisition, activation & cross-selling• Offered training to staff members on new systems/ products, implemented & gathered data necessary to accomplish analysis from a number of sources, accumulated it together in pre-arranged format and entered data in several data analysis software• Monitored product portfolio performance, conducted analysis, and increased retention levels• Initiated & developed relationships with key decision makers in organizations for business development, managed relationship with clients and evolved market segmentation and segmentation strategies to achieve desired targets• Performed marketing/brand campaigns, administered development of all creative materials for brand to assure correct presentation of brand and managed effective communication of the brand’s positioning, features and benefits • Prepared MIS reports on team performance, branch revenues & expenses for apprising the management of progress, administered various transactions and ensured smooth processing within minimum TAT • Possess excellent communication, analytical, decision-making, problem-solving and leadership skills with proven capability in planning & managing resources