Spearhead revenue generation streams, build a strong integrated revenue and sales team and add value to MCRs distinguished portfolio of branded and independent assets.

Global Hospitality Investment Group (GHIG) is a real estate private equity firm that leverages its unique experience in hospitality to drive value to real estate.I am responsible for all revenue and growth strategies across all properties globally. Prior to joining GHIG full-time, I was working for the same company as an advisor and assisting the hotel acquisition team to underwrite assets through identifying revenue opportunities and strategies across US and Australia.

Responsible for all Commercial strategies for TPG Hospitality Group. Overseeing the verticals of Revenue & Distribution, e-Commerce, Business Intelligence and Sales & Marketing.● I made a significant impact at TPG by designing and implementing key strategies in revenue/distribution and business intelligence. These included spearheading a variety of projects in e-Commerce and sales & marketing, in close collaboration with PR agencies. In addition, I provided tactical guidance leading to third-party management contracts. ● I also implemented a variety of measures to standardize systems and restructure departments, resulting in a more streamlined, high-functioning, and collaborative environment. ● Among my accomplishments in this role, the direct business opportunities I ushered in attained growth in the range of 10-15%. I also successfully launched the Residence Inn Providence, which achieved 82% RPI by its second month of operation.

● In this role, I focused on building the Revenue Management team to grow the company and develop its staff, in close collaboration with the Executive and Asset Management teams. In particular, I increased direct business and integrated a variety of systems for portfolio and revenue management, such as leveraging the Big Data platform for innovative forecasting and pricing. ● I steered the company through negotiations to acquire multi-million dollar contracts with Fed Group Housing, business with the Hilton Grand Vacation, and ventures with other partners. I also transitioned newly acquired hotels and facilitated their efficient, stable launches. ● At the same time, I spearheaded efforts in marketing that unified the brand (iC collection of Hersha) and improved its digital presence through responsive websites, search engine optimization, and PPC opportunities. ● My efforts left a significant footprint, including a 35% increase in direct business and a 35% boost to NOI. The New York portfolio of 20 hotels I administered outperformed the market in 17 consecutive quarters. In addition, a group of hotels I raised from $200/key to $500/key was then sold to a group of investors; the proceeds were used to expand the company’s growth in key markets.

● At Highgate, I oversaw both unit and regional operations. I was promoted from Director of Revenue and Distribution for the 1300-room Milford Plaza Hotel (now the Row Hotel) after I grew its revenue from $50M to $100M in three years. After taking on the role of Regional VP of Revenue and Distribution, I managed the New York City region’s portfolio, responsible for $0.5B in revenue and 6000 rooms across a range of hotels (Hilton, Doubletree, Radisson, Marriott, and independents). I then grew into my final role with Highgate, VP of Revenue and Distribution.● During my tenure at Highgate, I facilitated the integration of acquisitions into the portfolio. In addition, I spearheaded a variety of marketing initiatives, including vanity websites. One I launched for a Radisson outperformed the brand website’s contribution by 20% in six months. I also implemented flash sales, including one that increased top-line performance at a Poconos hotel 30% in its first year. ● Overall, I drove year-over-year revenue increases at all properties; RevPar shares grew in the range of 10-20%.

Spearheaded revenue management for multiple hotels; collaborated with Mckinsey on projects related to standardization, SOPs, and tracking strategies/processes.