Brand custodian for Tapal Danedar - flagship brand of Tapal Tea

Brand custodian for Tapal Green Tea & Innovations (Instant Coffee, Peshawari Kahwa, Kashimiri Tea)

Pharmaceuticals - Brand management of the Pulmonary Care portfolio.

Born out of passion for technology and the ever growing digital landscape. - Partnering with businesses to automate and optimize business processes through the use of technology.- Building and improving brand equity and sales of businesses through digital marketing and online channels of engagement.- Establishing and disseminating SOPs, marketing collateral, and corporate communication guidelines.- Built and led a team of individuals from various functions to deliver on internal and external KPIs.- Established business pitch decks and proposal standards for new and existing business development.

- End to end project management (proposals and methodology design, questionnaire building, link and research instruments development, data validation and analysis, final reporting and strategic direction)- Supervising and coordinating with support team to ensure smooth and streamlined project execution- Adhering to KPIs as per client requirements to assist with insightful and strategic decision making backed by research and data- Contributing towards business development and acquisition of new clients to grow company client base and revenue stream*Methodologies Employed- Brand Health Tracking (BHT), Usage & Attitude Studies, Product & Ad Test, Mystery Shopping, Concept Test, Customer Satisfaction (NPS)* Industry Experience- FMCG, Banking & Finance, Automotive, Oil & Gas, Pharmaceutical, Media* Clientele Portfolio- Unilever, Hilal, Dalda, KFC, HBL, UBL, Standard Chartered, KIA, Suzuki, Indus Motors, PSO, Total Parco, RB, Novartis, Geo TV, KE

- End to end product management of designated SKUs.- Market and product research for sourcing of new products.- Identifying market gaps and market potential for expansion of product portfolio- Analyzing and monitoring sales, profitability, and campaign performance for effective decision making.- Inventory planning and sales forecasting for efficient management of inventory levels.- Corresponding and coordinating with new and existing suppliers at all levels of production. - Coordinating with cross-functional teams to effectively complete multiple tasks.- Devising, executing, and analyzing marketing strategies to increase market share.- Developing content and ad video scripts for customer engagement and retention. - Providing customer service and handling feedback for greater customer satisfaction. - On-boarding and training of new employees of all company and job processes

Digital Media Intern. Responsible for managing Samaa Fm social media platforms as well as the official website. Creating, posting, promoting and engaging content on digital media.

Worked in several commercial banking departments and learned about their functions, which helped in gaining sound knowledge of basic banking