I have diverse experience in marketing, commercial development, branding and portfolio expansion of solutions across a broad range of products. I have more than 25 years of experience in researching market data and networking with diverse stakeholders for accessing data for product and portfolio positioning decisions. I founded Health DataInvent (HI) in 2019 and we focus on developing scientific solutions based on healthcare data for Pharmaceutical, Biotechnology, Over the counter, Consumer products, Medical devices and Medtech. clients. We perform objective based market research based on both secondary and primary healthcare data sources. Innovation is integral to our solutions and we utilize AI based approaches for our research.Earlier in my career, I have led sales and marketing teams for UEI Global, Zee interactive learning systems and AHA besides starting my career in banking with HDFC and SBI Life.