- Developed and launched Qatar’s first global destination campaign in 8 languages across 15 international markets.- Spearheaded global partnerships with CNN International, Discovery Network, Sky Network, BBC Network, and JC Decaux across all source markets.- Social media and International influencer marketing to promote retail, leisure, entertainment, culture and sport in line with the annual Qatar events calendar.- Curating marketing communication campaigns for global sports partnerships, local events and festivals (Doha Watch and Jewellery Show, Qatar International Food Festival, Shop Qatar, Qatar Summer Festival, Moto GP, Paris St. Germain)

Real Estate. Retail. F&B. e-commerce.

Responsible for marketing Msheireb Downtown Doha - a 31 Hectare, QAR 20 Billion project.• Integrated regional campaigns across TV, Digital, Print and Outdoor media.• Created & led the Social media team, currently largest 'Share of Voice' online,ranked Number#1 on Engagement in Qatar.• Re-branding of the corporate to Msheireb Properties (brand print, messaging and comm. strategy)• Internal and external comms, crisis management, media & press relations.• Management of the international events portfolio - Germany, France, Brazil, Dubai, London.• Creation of the first Qatar Pavilion in Cannes- speakers included Lord Richard Rogers, Angela Brady,Ken Yeang & William Alsop.• Destination marketing, Advertising, PR, Social media marketing, Brand Management.Key Achievements: • Developer of the Year - Arabian Business 2014• Best Retail Project, Cityscape 2014• Sustainability Award, Cityscape 2013• Construction Week Sustainability Awards 2011, 2013• Future Project of the Year - World Architectural Festival 2012• Cityscape Best Sustainable Development Award 2012• Mixed Use & Overall winner - Mipim AR Awards 2011• Arabian Business Special CSR Award 2010• Increase in Active Engagement, reach and recall across all social media platforms• Organized a groundbreaking thought leadership event in Cannes - ‘Sustainable Architecture and Urban Development’, created largest SOV & Online Buzz at MIPIM 2012.• Positioning the Msheireb Enrichment Center as one of the leading knowledge destinations in Qatar through increasing its footfall and maintaining a 90% overall customer satisfaction whilst hosting major events including visits of VIP Guests (HRH Prince Andrew, HRH Princess of Thailand, Lord Mayor of London, H.E The Ambassador of Spain, H.E The US Ambassador to Qatar, among many other dignitaries)

Leading marketing and business development of the real estate investment portfolio (Real Estate Development, Brokerage, Leasing and Investment).

• Introduced the concept of Branded Realty to the region with the launch of the "World's First Pentominium"®• Strategic alliances: - Salvatore Ferragamo - Six Senses Spa - Rolls Royce - Tiffany & Co - Bang & Olufsen - Davidoff - Swarovski • CNBC Property Awards 2006/07 – Recipient of 7 awards including Best Marketing and Best International Marketing campaign.• Best Marketing Campaign at the region’s most prestigious real estate exhibition- Cityscape ’07.

Client portfolio : Emaar, Majid Al Futtaim, Damac, Intel, Sony, Hewlett Packard, Microsoft, Samsung.

Client portfolio - General Motors, Bacardi, Emirates Airlines, Eli Lilly, MetLife Insurance, Boston Pharmaceuticals, Audi and Microsoft India

The inception of mobile phones in India