Sameeullah Khan Email & Phone Number

Dr. Sameeullah Khan is an Associate Professor of Marketing at the Alliance School of Business. He is a scholarly academic with a proven track record of high-quality intellectual contributions and academic proficiency. With over ten years of industry and academic experience, he brings a blend of teaching, research, and administrative skills. He has completed his Ph.D in Marketing from the Islamic University of Science and Technology, Kashmir. His Ph.D thesis theorizes the global problem of counterfeit luxury consumption from a generational identity perspective. He was declared the university topper in the Ph.D. coursework examination. He has also qualified UGC-NET in management. Before joining academics, he worked in leading multinational banks, including Citibank and HSBC. He has published in leading marketing journals, including the European Journal of Marketing ABDC A*, Journal of Consumer Behaviour ABDC A, Journal of Product & Brand Management ABDC A, and Journal of Consumer Marketing ABDC A. He is the recipient of two “Best Paper Award” titles conferred on him by leading management institutions, including the National Institute of Technology, Srinagar, and Symbiosis Institute of Business Management, Hyderabad. He is an expert in theory building and experimental design. His research work lies at the intersection of social psychology and luxury consumption. His primary research goals are directed toward understanding luxury buying behavior with emphasis on its sub-clusters, including counterfeit luxury consumption and responsible luxury consumption.  He teaches courses on brand management, consumer behavior, research methodology, and luxury marketing across undergraduate, graduate, and doctoral levels. His teaching philosophy is based on creating an equitable learning environment, fostering student engagement, designing innovative teaching pedagogy, and driving assurance of learning.