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I've been with Ingram Medical since May of 2013, before their merger with Alliance Health. I was originally hired as the inbound marketing manager, but since the merger I've taken on the role of interactive designer.As Ingram's Inbound Marketing Manager I...• More than quadrupled monthly organic search traffic with a new approach to SEO;• Completely revamped IngramMedical.com with a fresh coat of paint and much-improved functionality;• Doubled lead generation (with hundreds of leads per day) using landing pages, messaging and CTAs made from scratch;• Drove a 200% increase in monthly web traffic with a smart, cost-effective marketing strategy;• And successfully managed a team of 10 people, including writers, developers and a PPC specialist.And as Alliance's Interactive Designer (current position), I...• Advance our brand's presence by developing and implementing creative programs and design concepts;• Develop web strategy for our corporate site; including objectives, UI, UX and KPIs;• Designed our homepage, sub pages and all content pages;• Code and develop all layouts, interactions and elements of our sites;• Keep all of our interactive programs cohesive through collaboration with the Digital Experience team and IT;• Maintain our standards of creative excellence across all consumer and corporate brands;and ensure all creative efforts are on brand, on strategy, on budget and on schedule.

From OrangeSoda I was recruited to Qualtrics. Marketing was new for Qualtrics and because of that, I was able to wear many hats, perfecting tons of skills along the way.As Qualtrics'​ Inbound Marketing Manager I...• More than doubled organic search traffic with a sound SEO strategy;• Complete redesign and relaunch of Qualtrics'​ blog—from start to finish;• Triggered over a 1000% increase in monthly web traffic and captured hundreds of warm leads every month;• Hired and managed an outsource team for ad hoc PHP and WordPress projects;• Designed an array of things, including: landing pages, landing page templates, single post templates, case study templates and dozens of print material flyers (available upon request);• Created and maintained dozens of sales, pricing and competitive analysis documents that were instrumental for the sales team;• Belonged to a 3-person team that launched Marketo's lead nurturing software, transforming their sales process.

I joined OrangeSoda back in July of 2010 and went on to receive 3 promotions in less than a year. During that time I held the following positions:I joined OrangeSoda back in July of 2010 and went on to receive 3 promotions in less than a year. During that time I held the following positions:• SEO Enterprise Manager• SEO Enterprise Analyst• SEO Enterprise SpecialistIn a little over 1 year, I was able to...• Manage and mentor a team of 8 talented super-nerds (that included myself);• Double monthly revenue managed by the enterprise team—from 150k to 300k—all without hiring additional employees;• Achieve the lowest churn rate in company history (down from 20% to just 5%) for SEO enterprise clients;• Rank keywords consistently for big name clients like Roto-Rooter, Remax Real Estate, Lincoln Law, Avalon Health Care, Verti-Crete and many others;• Completely revamped OrangeSoda's link-building service with more effective and more efficient programs;• Retooled outdated SEO processes that were adopted throughout the entire organization, which went on to fuel strategic partnerships with American Express, Yahoo and more.

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I took an opportunity to work with a buddy to develop a golf glove product and create a business. Here are the highlights of what I was able to accomplish:• Undertook product design and helped successfully develop 2 golf gloves from inception to product launch• Updated and launched a new website which doubled web traffic• Structured an affiliate sales program and managed it’s daily operations• Hired and managed 10 independent golf sales reps throughout various parts of the country• Led and managed sales and marketing efforts which resulted in doubling company revenue• Successfully hired and managed an overseas manufacturing team to produce high quality products• Learned the dynamics of trade shows and helped create and setup trade show booths at various golf showsSee my work:→ SamEffect.com → SamEffect.com/online-resume/

During my senior year of undergrad I was able to work part-time at ProcessModel. Here were my contributions:• Managed email marketing campaigns and was able to increase average open rate by 5% through weekly email marketing campaigns• Created marketing copy within emails, and flyers that were sent out• Managed client relationships with SalesForce• Made customer loyalty calls and sent customer loyalty emails resulting in improved client retention• Revamped customer database within SalesForce and ‘cleaned up’ all customer dataSee my work:→ SamEffect.com → SamEffect.com/online-resume/