Sameh El Gazzar Email & Phone Number

Cairo, Eg

Cairo, Egypt

• Led CS team of 6 to achieve order entry accuracy of 99.9 % for 47000 orders vs 32000 prior year and increase “ACE” system users by 128% vs prior year focusing on training 37 new ACE customers • Led and coordinated 5 Year marketing plan with key Sales, Marketing, Supply, and Logistics stakeholders with focus on the 4P’s.• Successfully created business value by launching 2 end consumer promotions capitalizing on BTL & ATL arms resulted consecutively in ROI 31% with increase of 10% vs plan, and ROI 25% with increase of 44% in volume vs plan• Directed CS team to redesign workload study to focus on Call center KPIs resulting in achievement of an accessibility rate of 99% vs 97% target and Service Level of 87% vs a target of 80%• Led the price and invoice testing, and cross-functional coordination of 42 Promotions and 426 bundles with over 50 products codes ensuring flawless launch and implementation • Designed a workload restructure to better utilize team capacity under COVID-19 work frame diversifying activities resulting in increasing participation in the implementation of order fulfillment

Cairo, Egypt

• Successfully managed a Marcom Budget worth millions of dollars through ongoing negotiating 20% savings with agencies while achieving full media and production plans • Developed and launched a 360 master brand campaign with Mo Salah promotion during African Cup of Nations June 2019 resulting n 48% incremental flagship product with 4% ROI • Developed and led agencies and personnel to successfully complete 12800 man-day trainings at over 200 locations country-wide leading to enhanced brand awareness and enabling product launches and sales volume targets.• Developed and launched the Mobil Delvac Chevrolet Dababa Promotion with a 360 Degree campaign resulting in 311% ROI (122% vs plan) • Effectively managed to grow synthetic oil business by 101% Vs. prior year through branding 620 lube oil shops and 200 service stations, increasing awareness across country.• Co-Launched Mobil master brand in South Africa enabling market penetration through Mobil Experience event addressing direct consumers and media channels• Implemented a Road show covering 130 locations generating 16200 trucker registrations enabling higher brand equity leading to 252% increase in sales volumes across value chain• Developed 15 Radio campaigns airing on 13 different stations all through different campaigns with a total of 35000 spots• Completed 5 waves of a Mechanics Advocacy Program addressing over 3900 Mechanics to promote automotive product mix leading to brand recommendations enhancement by an overall 72%• Successfully enabled marketing function to pass marketing function audit 3 years in a row with no comments and satisfactory results through ensuring full compliance with internal processes and timely preparations

• Achieved 112% sales volumes vs. plans at 103 sites• Energized Mobil 1 Center Lube Promoters to maximize effectiveness of workforce through involvement in recruiting, hiring, training and personnel development• Stewarded wholesale profitability vs Target supervising 8 territories representing 80 % of Egyptian Governorates retailers and 50 Mass merchandisers with an average realization of 105 % annually.• Monitoring the dealer's credit performance & playing an important role in enhancing dealer working capital utilization and agree appropriate action plans with dealer to address performance issues to ensure compliance with operational practices • Perform stock control to insure product range availability according to sight turn over capabilities.• Ensured site activities are performed in a safe and environmentally sound manner while upholding the highest degree of integrity in accordance with Company standards• Developed and implemented an integrated range of marketing concepts, methodologies and sales strategies consistent with the overall goals and objectives of the business.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Diploma Of Education, Marketing/Marketing Management, General

Bachelor Of Commerce - Bcom

Education record