Developed and executed comprehensive portfolio strategies that further solidified MEBO's status as the market leader in wound care for the past 5 years. Conducted detailed market analyses to anticipate trends and customer needs, driving the introduction of new product lines. Managed financial aspects, including budgeting and pricing strategies, ensuring optimal profitability and alignment with corporate objectives. Collaborated across departments to ensure the successful launch and sustained market performance of portfolio products. Engaged with key stakeholders, including healthcare providers and key opinion leaders, to strengthen product positioning and market reach.

Sales and Marketing ( Anesthesia Line ) KSA

Directed market segmentation efforts, creating tailored marketing strategies for diverse customer groups. Developed educational content and sales materials that empowered pharmacists and sales teams, driving product adoption and sales growth.