Sameh Ghattas Email & Phone Number

Dubai, AE

United Arab Emirates

Egypt

Egypt

Cairo, Egypt

• As a Country Head of Himalaya, I directed all business operations of corporate in Egypt and enforce adherence to guidelines and in-house policies to maintain the company's legality and business ethics
• Analyzed problematic situations and occurrences and provide solutions to ensure company survival and growth.
• Crafted multiple strategic plans for the coming 5 years to establish strong business for company

Egypt

• GSK plc, formerly GlaxoSmithKline plc, is a British multinational pharmaceutical and biotechnology company with global headquarters in London, EnglandAs a Sales Director, I led overall operations of sales department.
• Enhanced business growth from $11M to $100M in seven years.
• Increased the retention rate of the sales team by 45% through the execution of HR best practices.
• Negotiated contract terms with distributors to achieve mutual benefits and achieve competitive advantage.
• Exceeded net sales by 21% through reducing trade spend percentage by 2% and enhancing ROI by 30%.
• Designed new go-to-market plans, improving market presence, reaching 100% weighted stores and 65% numeric.

Egypt

• Here as a Head of Marketing, I headed entire operations of the marketing department in accordance with set SOPs. I led entire portfolio strategy and NPDs rollout in accordance with GSK CH requirements. I collaborated.
• Responsible for the entire GSK CH portfolio strategy and NPDs rollout
• Airing Strategy: Step changed the media buying/planning process in Egypt delivering 500K GBP cost savings
• Communication strategy: re-engineered the marketing mix to tackle all relevant consumer touch points with relevant Impactful messages (ATL/BTL)
• Communication strategy: established a vibrant digital footprint for Sensodyne and Panadol that are considered best Practice worldwide
• Consumer Understanding: Research planning and alignment with the regional teams as per the business needs

• Heading the marketing department and direct reporting to the GM, member of the leadership team
• Responsible for the entire RB business ( 6 categories) in the region
• Leading a the marketing team of 6 candidates with 2 direct reports
• Managing the portfolio on the regional level, covering 16 countries of North Africa
• Developed a robust promo weaning strategy to relief the stressed P&L
• Established a strategy targeting the belly of the SEC pyramid with PPP approach (Popular priced products)

• January 2012, promoted to Head of medical detailing teams (3 teams in Egypt, Morocco, Algeria) on top of the marketing responsibilities.

Egypt And North Africa

• Mastered FMCG consumer marketing techniques in Nestle
• Developing TVC/Radio copies, setting GRPs and TRPs plans and targets
• Developing annual media plans
• Developing consumer promotion plans (penetration drives / increase consumption)
• Developing integrated business plans that involve all the stake holders to achieve the set targets
• Generating insights and consumer profiling through consumer segmentation and U&A study Analysis.

• I am currently responsible of the marketing of the Infant Formula Category in NEAR region (Egypt, Libya, Sudan, Djibouti, Somalia, Ethiopia), reporting to regional marketing manager.
• I have three main brands (NAN, GUIGOZ, LACTOGEN) and their sub-specialties catering for the special nutritional need for some infants.
• I am currently located in Egypt as it is our strategic market and travelling to Libya, Sudan, and Ethiopia on need basis (Launches, researches, etc.)

Mba-Global Management, Mba

MBA

Good, Pharmaceutics