Director, Sales & Marketing
➢ Handled P&L responsibility for NE sales and marketing operations for all branches. Provided purpose, direction, and motivation for all sales staff as well as trained/oversaw sales staff based on skill matrix requirements to ensure continual growth.➢ Provided a strong focus on customer needs and expectation by using customer validation to measure customer satisfactions and doing market feedback analysis using 7 scales customers’ survey forms to help increase profits and meet sales goals.➢ Developed strategic marketing plans including the cultivation of existing and new relationships to expend and grow market share.➢ Led competitor and customer satisfactions analysis to plan strategy for changing weakness to strength and threats to opportunity.➢ Continuously monitored the performance and progress of marketing initiatives versus prescribed goals to improve productivity.➢ Spearheaded proposal preparation teams and developed quality and accurate technical and commercial bids in a timely manner.➢ Stipulated in the approved marketing plans and within specified budgets, monitored proposal preparation budgets, and ensured the accuracy of the cost of commercial tenders, confirming that risks are addressed and mitigated to promote smooth operations.➢ Contributed towards the development of corporate strategies by working closely with the Senior Management Team colleagues. Introduced new cost structures, products and pricing strategies and managed KPI for all team members, deploying marketing mix.➢ Deployed CRM with all functions & sales activities as well as monitored pipeline to focus on all opportunities, dashboards, & reports.