Sameh Moustafa Email & Phone Number

Saudi Arabia

Led and coordinated the implementation of essential SKUs across various categories and channels, improving product availability, listing accuracy, and planogram execution.Developed and executed a customized in-store promotion calendar to meet customer needs, aligning with growth strategies and profit and loss targets, ensuring timely execution across modern trade customers.Negotiated and executed in-store branding, POSM, and visibility campaigns to enhance brand presence in line… Show more Led and coordinated the implementation of essential SKUs across various categories and channels, improving product availability, listing accuracy, and planogram execution.Developed and executed a customized in-store promotion calendar to meet customer needs, aligning with growth strategies and profit and loss targets, ensuring timely execution across modern trade customers.Negotiated and executed in-store branding, POSM, and visibility campaigns to enhance brand presence in line with Brand Support Campaigns & Plans.Ensured consistent alignment of POSM artwork production with the Marketing Team to maintain brand integrity across all touchpoints.Optimized the utilization and maintenance of in-store assets within and outside BDAs to ensure preparedness for future campaigns.Managed shopper marketing expense planning and tracking, ensuring adherence to budgets and aligned spending with Sales & Marketing Heads.Actively participated in structuring, monitoring capabilities, and appraising the merchandising team, contributing to team development and performance enhancement.Produced comprehensive monthly sales analyses and performance reviews by category, channel, and location, facilitating data-driven decision-making.Fostered effective collaboration between shopper marketing and sales teams, enabling precise monitoring and reporting of regular and promotional pricing against competitors, with prompt corrective actions when needed.Monitored promotional sales performance across channels, categories, and regions, providing actionable insights and plans to drive sales growth.Maximized distribution of low-profile SKUs by aligning with category strategy, improving product availability and merchandising efforts.Developed and launched customer loyalty programs and schemes for both BDA and non-BDA customers, enhancing customer retention and engagement. Show less

Initiated and led strategic sales initiatives that significantly increased fresh poultry sales across key accounts in the Eastern Region.Achieved higher market penetration by securing new key accounts and expanding product listings in major retail chains.Developed and executed tailored promotional campaigns for each key account, enhancing product visibility and engagement.Leveraged sales data and market insights to identify growth opportunities, resulting in targeted… Show more Initiated and led strategic sales initiatives that significantly increased fresh poultry sales across key accounts in the Eastern Region.Achieved higher market penetration by securing new key accounts and expanding product listings in major retail chains.Developed and executed tailored promotional campaigns for each key account, enhancing product visibility and engagement.Leveraged sales data and market insights to identify growth opportunities, resulting in targeted strategies that boosted sales performance and market share.Implemented Business Unit strategies through detailed analysis, optimizing the poultry portfolio to minimize returns and expired products.Cultivated and maintained relationships with key end users, providing guidance for effective customer interactions.Led efforts in investigating and resolving customer complaints and industry challenges in collaboration with the team.Delivered accurate and timely sales forecasts, reports, and product information to support strategic business decisions.Mentored and coached the team to enhance their skills and performance.Expanded active outlets and customer base, exceeding previous growth metrics such as BAGO, YAGO, MTD, YTD, and VPO.Directed field teams in effectively implementing marketing plans across all territories.Executed successful new product launches and collaborated with Category Managers to analyze post-launch feedback.Gathered and conveyed comprehensive feedback to the Head Office on product quality, pricing, packaging, new product ideas, supply status, competition activities, and promotional schemes.Managed end-to-end regional operations encompassing sales, demand generation, staffing, collections, market insights, and monthly sales target achievement.Oversaw comprehensive training (product knowledge, systems, and sales techniques) for all field employees in the region. Show less

Saudi Arabia-Khobar

Created and executed trade marketing strategies aligned with brand objectives, optimizing distribution, display, promotion, and pricing effectiveness.Developed and implemented new promotional activities and commercial calendars, enhancing category performance and motivating the sales team through targeted incentive programs.Analyzed sales reports across categories and channels to refine distribution models and optimize retail channel performance.Collaborated with… Show more Created and executed trade marketing strategies aligned with brand objectives, optimizing distribution, display, promotion, and pricing effectiveness.Developed and implemented new promotional activities and commercial calendars, enhancing category performance and motivating the sales team through targeted incentive programs.Analyzed sales reports across categories and channels to refine distribution models and optimize retail channel performance.Collaborated with agencies to develop branded top shops and POS materials, improving in-store marketing effectiveness.Managed purchase orders using Oracle to ensure efficient operational processes.Collaborated with the sales team to develop high-quality POS materials, boosting off-take rates for company brands.Prepared closing reports for major launches and sampling events, supporting data-driven marketing strategies.Created combo meal offers with key accounts and Quick Service Restaurants (QSRs), driving incremental sales. Show less

Dammam, Eastern, Saudi Arabia

• Cultivate programs that ensure products sell in-store.• Analyzing and interpreting sales reports from different categories and channel soured by OBI.• Analyze results of retail channel, in-depth analysis of competition, distribution models.• Managing point of sales material and collateral for retailers and distributors.• Setting new promotional activities for each category and developing commercial calendar and Sales force incentives programs to inspire sales… Show more • Cultivate programs that ensure products sell in-store.• Analyzing and interpreting sales reports from different categories and channel soured by OBI.• Analyze results of retail channel, in-depth analysis of competition, distribution models.• Managing point of sales material and collateral for retailers and distributors.• Setting new promotional activities for each category and developing commercial calendar and Sales force incentives programs to inspire sales team.• Increase success rate of promotions and brand perception (footfall, conversion rates, loyalty programs)• Visiting points of sales regularly to make sure the brand is visible, and guidelines respected.• On-going control of annual marketing budget & prepare all factsheets for consumer trade offers, according to monitoring factsheets balance.• Manage with agencies to proceed branded Top shops - see thru. & POSM.• Creating and receiving purchase orders via Oracle.• Utilizing planogram software to develop effective solutions for key accounts / working with all assets available and developing new programs when needed including in-store merchandisers.• Plan in coordination Sales support for all new launches.• Prepare closing report for major launches free sampling planning in eastern region for events. (participated in over than 200 events )• Align finance on promotional cost by promotion & all related charges.• Produce & ship promotional packaging to all markets within agreed timelines.• Do A compo Meals offers with main accounts& QSR • Conversion Food service outlets from KO TO Pepsi • Ensure packaging quality is always best in class.• Manage Trade marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.• Managing and motivating sampling team of trade marketing events.• Coordinating creation and delivery of marketing materials• Developed insights on marketing campaigns to assess performance against goals. Show less

Ad Dammām, Eastern, Saudi Arabia

Proactively identified and mitigated competitive threats by implementing strategic solutions that enhanced account relationships and secured market position.Applied comprehensive strategic planning to penetrate key accounts, driving significant sales growth and market expansion.Managed sales, contract negotiations, and account management, ensuring favorable terms and high customer satisfaction.Maintained accurate and efficient customer data in the database, enabling… Show more Proactively identified and mitigated competitive threats by implementing strategic solutions that enhanced account relationships and secured market position.Applied comprehensive strategic planning to penetrate key accounts, driving significant sales growth and market expansion.Managed sales, contract negotiations, and account management, ensuring favorable terms and high customer satisfaction.Maintained accurate and efficient customer data in the database, enabling seamless follow-ups and enhancing customer relationship management.Leveraged advanced computer skills to manage customer databases, generate reports, and analyze sales data, supporting informed decision-making. Show less

Created advertising brochures for vendors to boost product visibility and aid sales efforts.Regularly attended monthly sales meetings and quarterly training sessions to enhance sales skills and stay informed about industry trends.Cultivated and sustained positive relationships with various stakeholders, fostering successful collaborations and improving business outcomes.Provided knowledgeable and friendly customer support throughout the shopping and purchasing process… Show more Created advertising brochures for vendors to boost product visibility and aid sales efforts.Regularly attended monthly sales meetings and quarterly training sessions to enhance sales skills and stay informed about industry trends.Cultivated and sustained positive relationships with various stakeholders, fostering successful collaborations and improving business outcomes.Provided knowledgeable and friendly customer support throughout the shopping and purchasing process, encouraging long-term customer loyalty.Monitored post-sales service and promptly resolved issues, ensuring high levels of customer satisfaction. Show less

Strategic leadership in sales and merchandising at Kimberly Clark, driving innovative strategies that optimize product visibility and elevate brand presence across diverse retail channels

Bachelor'S Degree, Law

Diploma, Business Administration And Management, General, Good

Diploma, English, Good

Marketing