Sameh William Email & Phone Number

Egypt

Cairo, Egypt

Egypt

Egypt

* Leading the development and implementation of Sales Function SBP (Strategic business plans) and AOP (Annual Operation Plan)* Leading the development and implementation of the current direct & indirect channels optimization project to maximize revenue from these sales channels while optimizing the current cost to serve.* Leading and managing the Sales optimization projects to improve effeciency and increase productivity (Re-Routing, Time To Sell, WS optimization)

 Participate in building the sales AOP (annual operation plan) and IGP (innovation and growth plan). Build operating capability in the system by leading and supporting the implementation of business plans, develop and drive focus by channel behind the implementation of BPT’s. Meanwhile, ensure the development of front line, middle management calibers to sustain business and fuel company growth. Lead the tracking & communicating of best practice results-process & performance KPI’s.  Provide support to the areas on implementation & sustainment of best practices.• Agree on implementation plan & resources.• Support the delivery of the plan through skill transfers to the key management team in the area.• Review the implementation schedule and establish corrective plans as necessary.• Share/transfer implementation learning’s across the business.

 Managing the whole Organized Trade channel including Hyper Market, Chains & convenient and gas stores. Handling the sales execution business through managing 6 account executive in both Cairo and Alex with a 30 trucks  Handling the business development part through managing a senior account development manager who is responsible for the renewal of all yearly Customer development agreements (CDAs) which includes discounts, rebates, in store access points and agreed yearly promotion calendar for each account including both national and exclusive promotions.  Managing chains and hyper markets all over Greater Cairo & Alexandria through 5 Account Executive and 20 trucks. Responsible for implementing excellent execution through executing CDA’s, in terms of shelf share, number of access points warm & cold while building a strong customer wiring. Handling the role of organized trade account manager and renewing 2009 CDA’s (Customer development agreements) for Carrefour – Spinney’s – Hyper One and Alfa Market, through preparing complete business review including fixed proposal for 2009 and conducting several meeting with each account until finalizing all contracts.

 Managing large/medium groceries all over Greater Cairo with a total of 275 customers covered through 7 Account Executive and 20 trucks. Responsible for implementing excellent execution for sales fundamentals with customers under coverage.

Cairo Egypt

* Managing NRB (Non returnable bottles) business in West Cairo, through handling both Pre-Sell operation and Key Accounts.* Managing 8 Account Executive in Pre-Sell operation, each of which responsible for achieving monthly sales plan and applying all sales fundamentals at both wholesalers and large groceries customers within his section, with a total number of 23 distribution truck covering 200 supermarket & 70 Wholesalers.* Managing key accounts operation in West Cairo (Café, Quick service restaurants, Clubs, Hotels and all Americana outlets in West Cairo) with a total number of 8 distribution trucks and 3 sales supervisors.

Cairo Egypt

* Lead and organized the Re-Routing Project for Direct operation in Greater Cairo & implemented at all direct units.* Lead a Multifunctional team from all departments to establish the new Pre-Sell operation system. * Developed and delivered Sales College I & (Territory University) TU+ for the indirect operation. * Implementation of TU across direct operation through monthly visits to each unit and evaluation of TU performance. * Conducted and presented Pepsi Sales College I for Libya sales teams.* Established/ran the Tricycle Project in Cairo/Alex.* Improved and Enhanced PDR (Performance & Development review) process across all units.

Alexandria Egypt

* Direct wholesale section manager handling Cairo and Canal areas. Handed 8 % from P & G, Egypt sales business.* Direct wholesale section manager handling Giza and Qalyob areas. * Indirect wholesale section manager handling Alexandria sales business.* Section manager handling one half of Alexandria wholesale business.* Section manager handling Alexandria sales business including all trade channels, supermarkets, and upper trade.