Responsibilities:• Building, maintaining and developing the digital ecosystem• Handling, maintaining and developing the CRM system• Development of marketing automation set up in collaboration with external agency• Responsible for measuring and monitoring customer satisfaction and initiating actions• Support the implementation of marketing and CEM strategies• Mapping and improving digital customer journeys• Digital lead handling processes and sales optimization• Support the development of a new Business Development Center (advanced call center)• Segmentation and dialogue activities (e-mail, SMS, phone, SoMe)• Marketing consent from customers - including all touch points• Project manager on the implementation of GDPR - from gap analysis to anchoring• Analysis and reporting of marketing and sales KPIs, data quality, customer satisfaction and sales funnel • Training and teaching the organization in the use of the CRM system and GDPR guidelines and principlesIn part of my employment I led a newly established digital department whose purpose was to prepare the organization for a new digital direction, implementation of the GDPR and a more customer-oriented approach.

Brand & Product Management, Nonfood Department• Planning campaigns for Kvickly, SuperBrugsen, Dagli'Brugsen, fakta and coop.dk• Development of product range and campaign activities• Renewal of the range of products and implementation of new concepts• Analysis of portfolio and sales and follow up on weekly promotions• Creating data warehouse reports and analysis of the category KPIs• Meetings and negotiations with suppliers regarding products, prices, delivery terms etc.• Development of planograms and in-store marketing and sales activities• Product assortment-related support to the retail chains - both the head office and stores

Kitchen/Home Appliances, Marketing Department• Product and brand management of the Gorenje and Gorenje+ brands.• Brand activation, price and promotion strategy and campaign coordination• BtB marketing, support and cooperation with Nordic retailers.• Market analyses, including product-, price-, promotion- and competitor analyses, as well as analysis on GfK and industry sales figures.• Analysis of consumer behavior for product optimization and developement• Analysis of internal sales figures from Business Warehouse (SAP)• Presentation of brand/product knowledge and market analyses results to brandvmanagers, sales force, KAMs and directors.• Product/brand education of internal and external sales force.

Food & Nonfood Category Department• Category and purchase management, price and promotion strategy.• Planning and developing the product assortment reflecting customer needs.• Contacting suppliers regarding price negotiations and promotion discounts.• Cooperation and coordination with suppliers, stores and advertising agency.• Follow-up on marketing / sales activities and space management.• Analysis and breaking down data on stock and reporting to category managers and directors on a weekly basis.