Ida is a stylish shopping companion helping you turn re-use into forever-use.Inspired by the designs of net bags dating back to the 1930s, Ida fuses modern-day craftsmanship and a level of style suitable for everything from sidewalk strolls to market meandering.HQ on Wurundjeri Country

Ongoing management of implementation of new eCommerce solution for Mimco & Witchery. Includes integration into ERPs, 3PL & loyalty programs.

Women’s Apparel, Accessories & Homewares – BlueIllusion.comeCommerce implementation & managementBlue Illusion has 67 stores around Australia• Project managed implementation of ecommerce solution – launched March 2010• Manage ongoing needs assessment and development plan to ensure complete integration between physical boutiques and the site – eg: further development on promotion redemption• Full budget management• Management of all photography and shoots required• Product and content creation• Email marketing plan including segmentation strategy• SEO strategy and ongoing implementation with significant results• Data and user behaviour analysis • Presenting & educating entire company on benefits of multi-channel retailing• Exceptional customer service for order fulfilment• Developed social media plan for full rollout of twitter and facebook accounts, YouTube channel and interactive blog• Dispatch warehouse management and process implementation• Stock allocation and consolidation management• Returns management• Basic design for site and email elements

Cancer awareness & prevention charity – canfoundation.sgStart Up Projects:♣ New company – As this was a start up the company and charity had to be registered. This included all legal work as well as sourcing potential board members♣ Created – New brand identity including vision, mission and charity objectives were created, then implemented online and across collaterals♣ Online Media & Social Media Plan – Created online and social media plan. Implemented all in house including website build, blog, Facebook fan pages, and obtained over 600 quality followers on twitter within 3 months ♣ Developed - Worked with SingTel to develop mobile fundraising programme♣ Developed – 2-year fundraising activities and disbursement plan covering direct mail, events and online fundraising/community including budgets♣ Planned – Submitted commitment to the Lance Armstrong Foundation as part of the 2020 Global Cancer Campaign targets based on the Clinton Initiative. This was approved and thus I attended the LIVESTRONG Global Cancer Summit in Dublin♣ Built – relationships with all the leading cancer organisations in Singapore including, National Cancer Centre, National University Singapore, National University Hospital, Health Promotion Board, Charity Council and Breast Cancer Foundation♣ Built – relationships with international cancer organisations including: Lance Armstrong Foundation, American Cancer Society, GSK and Novartis

Website management – sites receive over 1m visits per month♣ Daily problem solving around a range of technical issues and ongoing prioritisation of resources♣ Management of email marketing schedules, implementation and development including sophisticated tracking system – between 1-1.5m emails sent per month♣ Maintain and schedule all content and copy on both sites ♣ Prioritise updates to functionality/design of both portals & catalogue viewers♣ Ensure daily quality control audit on both sites is carried outClient/Project management♣ Post sale project management to ensure clients experience a smooth transition from sign on to launch♣ Constant liaising with external & internal technical support, production and client to facilitate quality project is delivered on time ♣ Researched and managed implementation of email broadcast software♣ Manage member acquisition campaignsStaff management♣ Directly manage 6 staff in cross functional development, production, design & analytics teams♣ Liaise and educate sales team regarding technical possibilities & production workflows ♣ Implementing structure and processes during stages of rapid growth ♣ Communicate significant developments to key stakeholders, presenting operations/technical solutions to potential investorsSupplier management♣ Manage SEM, SEO & banner advertising suppliers♣ Manage implementation/maintenance/improvement of pluginless catalogue reader technology (AJAX) (technology partner located in Sydney)

Client Services & direct marketing campaigns for major Australian charities.