Sam E. Larson Email & Phone Number

Cambridge, Massachusetts, Us

Capsule is the leading global provider of medical device integration (MDI) and information solutions for healthcare providers. With over 3,000 hospital sites globally and 20 million patients connected annually, Capsule is the de facto standard for medical device integration and is expanding the boundaries of system interoperability, patient monitoring, and clinical surveillance. Capsule was acquired by Philips in 2021 and operates now as Philips Capsule.

Bernoulli is a leader in real-time connected healthcare, with more than 1,200 installed, operational systems. Bernoulli One™, the company’s flagship platform, is the market’s only real-time, end-to-end, connected healthcare platform that combines comprehensive and vendor-agnostic medical device integration with powerful middleware, clinical surveillance, telemedicine/virtual ICU, advanced alarm management, predictive analytics and robust distribution capabilities into ONE solution. Bernoulli One™ empowers clinicians with tools to drive better outcomes, improve the patient experience, and enhance provider workflow. In December 2015, Bernoulli merged with Nuvon, Inc., a leader in medical device connectivity and integration. Bernoulli was acquired by Capsule Technologies in 2019.Responsible for all global marketing activities, including Brand Management, Strategic Marketing, Product Management, Downstream Marketing, Marketing Communications and Public Relations

Lübeck, Schleswig-Holstein, De

Managed all marketing activities to support comprehensive turnaround in Dräger’s US medical business; Developed North American hospital strategy to address heath care reform by focusing on Triple Aim proof points; Initiated comprehensive market research including "Voice of the Customer" and "Customer Process Monitoring" to drive market requirements in product development; Shifted marketing mix from reliance on traditional advertising, brochures and convention participation to customer value-adding events, digital marketing, SEM/SEO and development of content that validates and quantifies key points of competitive differentiation

Head of global strategic marketing group for the critical care hospital segment (net sales over $500M USD in 2007), also leading cross-functional and multi-location teams.

Executive Management Excellence

Marketing Strategy Certificate

Executive Leadership Development Program

Ba In Communications, Focus On Marketing And Business

Critical Care Clinical Process Training

Strategic And Conceptual Selling Training