Samella Deppa Email & Phone Number

Portland, Oregon Metropolitan Area

Portland, Oregon Metropolitan Area

Clients: Samsung Global CRMImplemented and led the adoption of a generative copy AI solutionOversaw client relationship with Samsung CRM, directing efforts in account growth, staffing, and maintaining high levels of client satisfaction.Managed a diverse global team spread across five countries including LATAM and APAC.Continuously drove improvements in team processes to optimize collaboration and productivity on a global scale.Prioritized and managed all deliverables and projects in the pipeline, guaranteeing the quality of work aligned with agency standards and client objectives.Maintained the financial health of accounts, overseeing account Profit and Loss (P&L) by skillfully negotiating statements of work, monitoring financials for producers' projects, and ensuring that work was delivered within budget while accurately invoicing clients.Spearheaded strategies that contributed to substantial revenue growth, surpassing revenue KPIs and enhancing overall financial performance.Drafted, reviewed, and approved Staff Plans and Statements of Work (SOWs), ensuring alignment with project objectives. Successfully signed off on deliverables and collaborated with Business Affairs partner to meticulously vet fee hours and hard costs.Evaluated creative proposals for adherence to schedule, budget, and overall feasibility, incorporating thorough consideration of legal constraints.Authorized vendor selection and supervised the process of vendor outreach and vetting to ensure optimal partnerships and service quality.

Portland, Oregon Metropolitan Area

Portland, Oregon Area

Brands: T-Mobile, Banfield Pet Hospital, Adobe, Mars Veterinary Health, Lyft, Hennessy • Primary point of contact and account lead on the T-Mobile MLB Account for all of their creative Social Media publishing and Editorial Calendars. • Successfully create project proposals, manage budgets, develop project/program schedules and monitor progress against business requirements and platform support plans. • Manage the implementation of all ongoing projects across the account. This includes managing six-person creative team and three-member Social Media Manager team. • Create the all Project Plans and Work Back Schedules for multiple ongoing projects utilizing shared resources. • Work in tandem with Production Team for photoshoots, video shoot and video edits. Act as liaison between client and production team communicating timelines, changes and overarching concept.

Portland, Oregon Area

• Overarching strategy for all email implementation across multiple brands, including GiftTree, GiftTree Business and 1Stop Flor ists.• Use KPI’s and measurable metrics created segmentation strategies, A/B testing of subject lines, content, images and offers to drive higher open and click-through rates.• Proficient in implementing email ad hocs, automations and mulit-touch programs through Salesforce Marketing Cloud.• Coordinate marketing strategies cross channel with Affiliate, PPC and Social Media programs.• Full rollout, implementation and optimization of Digioh Lightbox program.• Utilized Google Analytics Dashboards to track visitor flow, conversion, and coupon codes.

Portland, Oregon Area

• Key account stakeholder for client programs including Chase Bank, Putnam Investments and College Board. Responsible for day-to-day management of client, vendor, and internal relationships & ensuring client satisfaction. Experienced in B2C and B2B programs across US & International countries.• Helped to develop and manage a data-driven multichannel content & contact strategy that leveraged direct mail, email, & retargeting for Chase. Provided support around B2C messaging best practices, responsive-design creative, program execution, goal-setting, and benchmarks. • Synthesize & analyze data to compile & deliver weekly & monthly reports, identifying key metrics & present recommendations to build brands, increase awareness & maximize engagement. Apply knowledge of email programs & customer behavior to enhance existing programs & implement new ones.• Coordinate creative development between client & design teams for emails & landing pages including concept design, review rounds, PSD development, & briefing HTML developers.• Manage internal & external databases to ensure data list specifications for accurate customer targeting, reporting, & adherence to privacy laws.• Plan & execute quarterly business reviews in partnership with strategy & analytics team leaders, to provide email program overviews and inform client of email best practices & trends. Proactively provide recommendations for new projects & strategies to meet client business objectives.• Direct the development & implementation of client projects including timelines, staffing requirements, legal review, & program recaps. Draft SOWs for implementation of new programs & client contracts

Portland, Oregon Area

• Manage the implementation of e-mail campaigns for one of Epsilon’s biggest financial clients within the Financial Vertical.• Maintain an excellent and trustworthy relationship with the client• Function as industry expert to ensure clients are aware of e-mail and delivery best practices and marketing trends• Effectively managed multiple projects and clients while maintaining all deadlines• Interpret campaign results through reporting and analysis• Assist with client quarterly reviews• Organized the account by creating cross-LOB documents that are used daily by every internal team member• Created process documents and presented them both internally and to the client for training purposes• Independently traveled on-site for client training• Successfully on-boarded three employees on our team.

Greater New York City Area

- Host weekly status meetings for ongoing campaign responsibilities, process improvements and projects.- Perform campaigns, deliverability, and heat map reporting as required- Oversee financial job-tracking, billing and invoice questions- Serve as a liaison between client staff and internal technical delivery teams- Assist with client quarterly business reviews- Troubleshoot HTML rendering issues in email- Create scoping documents to project campaign costs and specifications-Attentive to client needs and requests

New York, New York

Assemble data regarding membership and affiliations with various Fortune 500 companies. Format data pages for company website. Research prospective new members and gather contact information.

New York, New York

Worked in the Contracting, Licensing and Registration Unit. Processed paperwork for New York Life Insurance Agents in the US. Completed state affiliation project consisting of fifteen states. Processed tasks overlapping four different departments with compliance to rules and regulations set by FINRA. Processed daily termination, licensing and resignation reports

Somerset, Nj

Checked guests in to hotel. Assisted guests with making changes to or establishing new reservations. Followed up on guest requests, assure customer satisfaction

Yellowstone National Park, Wy

Supervisor at largest hotel and lodge (greater than 500 rooms) in Yellowstone National Park. Monitored and oversaw the activities of up to six Guest Services Agents at a time. Maintained overall efficiency and accuracy of Front Desk team. Handled all guest complaints and issues, including a multitude of overbooking issues

Piscataway, Nj

Medford, Or