Sarah Melton Email & Phone Number

• Serve as the primary liaison between the team and the local, national and international media. Manage all day-to-day publicity for the coaches, players and owner.• Pitch story ideas to print, radio, television and Internet media and assist with coverage of the team. Provide content for team’s social media channels. • Manage the Basketball Communications department, including two employees and a 30-person game night staff.• Built relationships with media across the globe.• Plan and moderate all press conferences and media gatherings.• Coordinate player requests including interviews, photo shoots, sponsorship ideas and community appearances. • Travel extensively with the team providing public relations support for road trips.• Write and edit the seasonal media guide, postseason guide, press releases and media advisories.• Manage department’s annual budget and coordinate player media training.• Brokered annual radio show contract for head coach and key players.• Handle operations including media credentialing, player and staff ticket requests and payroll for game night staff.Selected experience• Expanded the scope of public relations support into mainstream areas including The Late Show with David Letterman, Conan O’Brien, MTV’s Punk’d, Khloe and Lamar, Shark Tank, The Benefactor and Dancing with the Stars.• Traveled and provided public relations assistance to 11 NBA All-Star Games and handled all requests for players such as Michael Finley, Devin Harris, Josh Howard, Jason Kidd, Steve Nash, Dirk Nowitzki, Dennis Smith Jr. and Jason Terry and the Mavericks coaching staff.• Handled all media relations efforts for two NBA Finals runs.• Spearheaded the 2006-07 PR/Marketing campaign for Dirk Nowitzki’s MVP bid. Organized a mass mailing to national media and designed T-shirts that were distributed to fans. • Assisted with the 2009 All-Star Weekend in Dallas participating in community events and monthly meetings.

Listed skills include Event Management, Social Media, Social Media Marketing, Public Relations, and 11 others.

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  Indiana University Bloomington

  Sports Communications