Concept creation for F&B retail and wholesale, building new concepts for both fast food and formal dining restaurants as well as support business set up for an FMCG local distributor.• Creating concept “Route66 Restaurant & lounge”, and “Nostra Casa restaurant”.• Provide consulting services in the areas of restaurants business development.• Strategic planning, financial planning and brand building.• Set up supply chain and train the team to ensure proper inventory and stock.• Support the FMCG client with all financial and budgeting equipment’s for local factory project.

UAE – Bahrain – KSA – Qatar – Kuwait – Lebanon – Jordan – EgyptResponsible for setting the regional sales and expansion strategy and commercial targets• Develop, monitor and oversee the regional division budget and financials.• Analyze and improve cost effectiveness, prepare, submit and justify budget update.• Prioritize and allocate available division resources and ensure maximum service provision.• Evaluate the effectiveness of the division validating final P&L.• Meeting with suppliers to negotiate commercial conditions.• Marketing mix for existing shops and new openings.• Record, monitor and analyze market trend competitor’s activities and provide action plan.• Approve brand mix and oversee smooth implementation of opening, closing and renovations.• Responsible for hiring, termination, promotion and disciplinary actions as required.

Baccarat, Lalique, Swarovski and Christofle UAE – Kuwait – KSA – Qatar – Bahrain – Dubai.Responsible for setting the regional buying strategy, goal, and objectives and commercial targets • Optimizing category management and assortment planning.• Set the purchasing and ordering strategy.• Ensue the inventory management and stock liquidation of the region is fully optimized.• Ensure that stock opening level stays within the budget target for all brands managed.• Meeting with suppliers to negotiate favorable conditions for consignments and return to vendors.• Ensure that the P&L is protected by monitoring debit and credit of suppliers.• Set the supply delivery calendar, monitor its execution with each country’s local team.

• Develop, monitor and oversee the division’s budget and financials within the UAE stores.• Analyse and improve cost effectiveness; prepare, submit and justify budget updates.• Evaluate the effectiveness of the division validating the P&L.• Conduct strategic meetings with suppliers and regional teams to negotiate commercial conditions.• Promote customer service excellence by running surveys and analyzing benchmarks.• Make recommendations on hiring, termination, promotion and discipline as required.• Conduct the appraisal and assessment of the team members.• Ensure identification and proper development and recognition of talents within the division.