Reporting to the Group CEO and accorded responsibility for all elements of strategy, business development, retail operations, brand identification, contracts management, buying and store management across the group. Driving the strategic mandate spanning across devising and rolling out the integrated brand strategy across the region and ensuring all resource and operational requirements were in place. Achievements: ▪ Played a key role in charting the strategic direction for development and evaluating all store concepts to achieve highest possible revenue growth.▪ Successfully achieved operational excellence and optimization across the Retail Division.▪ Instrumental in the growth and expansion of Salam Stores across a variety of product categories and store concepts. ▪ Negotiated JV contracts for the Qatar territory. ▪ Engineered the successful exit of the brand from the UAE, Oman and Jordan with minimal impact.

Assigned to the duties of a Regional Buying Manager for the Ready to Wear Department for 7 locations (Qatar, UAE, Oman and Jordan). Took on additional departments of Men’s, Women’s, Children’s wear, accessories and leather goods from a strategic perspective as part of a succession planning mandate. In view of the strategic success achieved, later, assigned as Acting Retail Director (Sep ’15 – Dec ‘15). Managed all assigned retail stores across the territory consistently, established strong relationships with key stakeholders. The roles assigned in transition were in line with the evolving nature of the business at the time and successfully discharged all owner mandated responsibilities. Reported to the Managing Director. Designation Chronology: ▪ January 2015 - January 2016: Regional Retail & Buying Manager▪ January 2012 – December 2014: Regional Fashion Manager Brand Stewardship: ▪ Managed a diverse portfolio of brands such as Fendi, Valentino, Brunello Cucinelli, Zegna, Armani, Missoni, Boss, Diesel, Moschino, Paul Smith, Canali, to name some. Achievements:▪ Engineered pricing to achieve highest profitability margins.▪ Grew formidable market intelligence and oversaw reporting of competitive market and new developments.

Key Responsibilities:▪ Liaised and maintained relationships with key suppliers for buying merchandise and led strategic negotiations.▪ Responsible for formulating the business plan, performing financial planning, buying, assortment planning & inventory control and meeting profitability goals.▪ Performed financial signoffs on buy plans and ensured healthy P&L, undertook allocation as per space and sales.▪ Oversaw consolidation - movement of stocks from location as per sales through achievement, performed complete optimizations of Inventory (New or Existing) and ensured aging was in control and as per norms. ▪ Delivered the required territory margins, monitored and implemented price revisions and ensured brand profitability.

Achievements: ▪ Improved the sales of the Abu Dhabi branch. ▪ Restructured the workflow systems and operations.

Achievements: ▪ Part of the startup team. Assisted the General Manager with establishment of several brands across all regions.▪ Managed several functions during the establishment phase including coordinating with contractors to finalize the stores, following up on shipments and preparing the necessary payment processes and various other related matters.▪ Opened 7 shops in KSA in 3 years (4 shops in Riyadh, 1 Jeddah, 1 in Qaseem and 1 in Khobar) for the brand.