• Direct sales operations and business strategy for the MENA region, focusing on expanding market presence and securing high-value partnerships with industry leaders like Ooredoo and Etisalat. • Spearheaded the company’s successful entry into Iraq, establishing critical partnerships with Zain and AsiaCell, driving a 15% increase in market share. • Designed and implemented tailored solutions that addressed unique client needs, improving customer satisfaction and fostering long-term loyalty. • Actively engaged with CXOs to align organizational capabilities with strategic objectives, delivering measurable business outcomes.Key Achievements: • Enhanced customer retention by 20% through proactive relationship management strategies.• Increased regional revenue by 18% in the first year through innovative sales approaches and strategic partnerships.

• Provided expert consultancy to telecom operators, driving operational efficiency and enhancing customer segmentation strategies to boost profitability. • Developed comprehensive solutions for CAPEX/OPEX optimization, reducing costs by 12% through renegotiated vendor agreements. • Delivered data-driven insights to refine product packaging, resulting in a 10% increase in ARPU across key demographics. • Guided clients in leveraging advanced analytics to design targeted marketing campaigns and improve customer engagement. Key Achievements: • Created actionable plans for telecom operators that led to measurable revenue and market positioning improvements. • Delivered strategic recommendations that enhanced customer experience and streamlined operational processes.

• Oversaw sales and account management across the MENA region, leading engagements with high-profile clients such as Zain, Africell, and Orascom. • Directed multi-functional teams through all phases of the project lifecycle, ensuring alignment with client expectations and organizational goals. • Conducted comprehensive market analyses to anticipate industry trends, positioning the company as a leader in telecom solutions.• Adapted to evolving market conditions, influencing customer decisions by introducing innovative, end-to-end telecom solutions. Key Achievements: • Secured $85M in total sales contracts, including groundbreaking projects like the Touch 2G Swap & LTE deployment. • Consistently exceeded annual sales KPIs, achieving six years of consecutive revenue growth. • Recognized as the “MENA Region Excellent Sales Employee” in 2015 for exceptional performance.

• Cultivated and managed key client relationships, aligning innovative solutions to address their operational and strategic challenges. • Led cross-functional efforts to deliver projects from concept to completion, ensuring client satisfaction and achieving financial objectives.Key Achievements: • Closed $35M in sales contracts, driving key projects such as Touch 3G deployment and infrastructure enhancements. • Achieved consecutive years of revenue growth through strategic planning and client engagement.

• Delivered large-scale projects across the MENA region, managing multidisciplinary teams and ensuring operational excellence. • Implemented innovative solutions that enhanced client network capabilities and positioned the company as a trusted partner in telecom infrastructure. Key Achievements: • Successfully delivered projects for Zain Jordan, SyriaTel, and others, consistently exceeding client expectations and timelines.

Responsible for all TACII Implementation, Maintenance and System Administration of:• Prepaid System (Logica Service Nodes application on an HP servers: 2 Clustered N-Class servers, 2 K-Class servers)• OTA (Gemplus application on an HP L-Class Server)• SMSC (Logica Application on an HP L-Class Server)• WAP Gateway (OpenWave MAG6.2 on two v240 Sun Clustered Servers)• MMS (OpenWave 2.1.2 MMS on two 280R Sun Clustered Servers)• Portal (Eskadenia Application on two 280R Sun servers)