Helping startups, governments and corporates scale their Tech organizations and build products.Member of the product authority and head of product for the TAMM program, Abudhabi government initiative to consolidate all government services into digital channels.

AccountabilitiesHeading the captain experience, supply and care product team in Careem.com, responsible for all products related to supply including acquisition channels and tools, engagement, incentives systems and mobile app for captains. Also heading the new Care product team in Careem.Co-leading the Supply and Care domains and working with the Engineering counter parts to build the teams and organisation to deliver on the expected outputWorking with leadership to set the vision for supply and care along with setting and executing the strategy to reach the vision.Building an end to end experience for +800K captain in careem network starting from discovery, onboarding, trip management and ending with payment settlements and dispute management.Responsible for the KPIs and OKRs of the Supply and Care domains.

AccountabilitiesLeading the team responsible for payments and fraud tools, promotions and promotion engine, programs and digital goods. Setting KPIs to team members built on company objectives and following up on their progress.Building scorecards to follow up the performance of rolled out projects while A/B testing different strategies to reach targeted KPIs. AchievementsLead the team responsible of rolling out Souq warranty/extended warranty program aiming to increase the company GP by 0.5 points, solving the problem of low margins of electronic item. Was responsible for the commercial model, partnership deals and product.Delivered Souq new return system and policy saving the company the cost of a sizable amount of lost and excess stock items due to discrepancies.Lead the initiative of the new face of Souq.com’s most premium page, Deal of the Day, during the white Friday event, the biggest online sale event in the MENA region, bringing in millions of visitors for the website with highest conversion by improving page performance built on research and analytics reports.Build a team and lead the beta roll out of Souq Gold loyalty program, the alternate of Amazon Prime, being responsible of the product and the commercial model showing uptick in the AVG orders per users.

Managed Wamda activities and business relations in Egypt. Developed partnerships with Telecom, USAID, multinationals and government.Responsible for managing a product that aimed to be crunchbase of the middle east, setting the vision and the features of the product while working with the development team.

- Founded the first augmented reality startup in the MENA region- Partnered with Qualcomm to deliver business solutions with Vivid augmented reality technology that was built over Vuforia.

● Founded the first incubator and startups lab in Alexandria, and one of the first to run in Egypt .● Invested in startups and started others with an overall of 750,000 USDs in gaming, ecommerce and mobile apps. Our products and startups included: o Funwave: Invested a seed round in a social gaming company that aimed to provide games as social media marketing tool for brands. Worked with the team to build their first game which reached a 500,000 monthly active player user base in one month with 10,000 USD marketing spend. o OpenDayz: Invested and became a managing partner in Opendayz, a local marketplace for women to buy and sell through. Worked with the team on marketing and technology, helping them to grow and serve 300 local business owner with more than 12,000 listed items. o Spyros: invested in the angel round of the Casual mobile gaming company. Walked them through getting a publishing deal with Chillingo. o Revolt: Invested in an angel investment round in revolt which aimed to revolutionize the hospitality business o Blue Flare: Invested in an angel investment round in the company that aimed to solve traffic problem in the region. o Watwuzit.com: Founded by Tahrir2 Lab startups, aimed to create a browser extensions to share and search for content with one click.● Worked with all startups teams on the product development strategy, mentoring them on how to A/B test their assumptions to reach their KPIs● Mentored startups teams on best growth hacking techniques to market their products and how to optimize their digital ad spending.● Worked with the startups teams on different technology decisions, while facilitated consultants for them to take best decisions.● Managed and ran the products that came out of the lab like Vivid and watwuzit.● Worked on developing an ecosystem that would help seeding more entrepreneurs and build relationships with investment firms of the region

- Opendayz.com first marketplace in Egypt for women to buy and sell online.- Was responsible for the technology and product part of the company.- Mentored the team in marketing and sales activities leading to onboarding more than 250 local seller and having 12,000 items catalogue in the first 6 months of launch.- Participated in the fundraising process.

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Launched and manage The founder institute activities in Alexandria, - Recruited mentors and managed the program while coordinating with the founder institute HQs. - Facilitated the program while raising funds from sponsors.

- Lead the executive team while monitoring the financials of the company.- Manage the 30+ employees company- Developed new business models that offered eSpace equity in high opportunity startups, while making sure costs were covered. Most successful client was Akhbarak.net which exited to Vodafone.- Took role of business development and created partnerships with government and Google allowing ongoing projects.- Reporting to the board of directors with P&L and Balance sheet while setting the strategy and the vision of the company.

- Leading the team of sys admin of souq, offering Devops services both to souq and its customers. - Moved the department from a cost center to a revenue generating operations with profit.

- Leaded a team of administrators in a multinational pharmaceutical company Succeeded in enrolling a sophisticated infrastructure that spanned 7 sites. - Managed a hybrid network with Microsoft and Unix technologies. - Was responsible for the sanity of the system and providing a service level for the operations

Worked as a Freelancer to provide IT services to small and medium companies. Implemented open source solutions to replace expensive commercial solutions like Mail servers, VOIP, Firewalls to SMEs