Samer Ghalayini

Samer Ghalayini Email and Phone Number

Marketing Management Professional | Leadership | Market Research | Teamwork | Digital Marketing | Branding | Lunch Events | Marketing Campaigns | Public Relations @ Unimix SA
Samer Ghalayini's Location
Riyadh, Saudi Arabia, Saudi Arabia
About Samer Ghalayini

I'm a marketing leader with demonstrated skills in strategic planning, digital and traditional marketing, brand building, market research, campaign management and brand expansion. reputation build on 16 years of success driving strategies and developing effective marketing campaigns.

Samer Ghalayini's Current Company Details
Unimix SA

Unimix Sa

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Marketing Management Professional | Leadership | Market Research | Teamwork | Digital Marketing | Branding | Lunch Events | Marketing Campaigns | Public Relations
Samer Ghalayini Work Experience Details
  • Unimix Sa
    Marketing Manager
    Unimix Sa Jul 2024 - Present
    Riyadh, Saudi Arabia
  • Saleh Abdulaziz Al Rashed & Sons Co.
    Marketing Manager
    Saleh Abdulaziz Al Rashed & Sons Co. Aug 2023 - Jun 2024
    Riyadh, Saudi Arabia
  • Kice Construction Equipment
    Marketing Manager
    Kice Construction Equipment Jul 2021 - Aug 2023
    Dammam, Eastern, Saudi Arabia
    Researching and analyzing market trends and competitors. Overseeing marketing campaigns. Tracking effectiveness of marketing campaigns and reporting findings to the executive team. Negotiating and liaising with third-party marketing agencies.
  • Al Kifah Construction Solutions
    Senior Marketing Specialist
    Al Kifah Construction Solutions Jan 2016 - Jun 2021
    Hassa
    • Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies• Handling and managing all division SBU’s social media accounts• Preparing sales offers and promotional activities• Conducting and analyzing questionnaires• Planning and implementing promotional campaigns• Writing reports, company brochures and similar documents• Analyzing sales workload and quotations pipeline• Implement CSR initiatives• Assisting the Chief Marketing Officer (CMO) in writing reports and analyzing data• Writing press release and online content• Assist in annual budgeting process for Marketing Department.• Arrange and attend professional development seminars and exhibitions• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
  • Kice Construction Equipment
    Marketing Specialist
    Kice Construction Equipment Feb 2013 - Dec 2015
    Saudi Arabia
    • Assist with the development, writing, and communication of Marketing plans, project recommendations, and presentations.• Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings and product specifications.• Assists with writing and editing of promotional literature, newsletters, direct marketing, and Internet marketing projects.• Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public• Assists branch offices with managing advertising initiatives and media plans.• Update company website data and news consistently• Organizing and attending events such as conferences, seminars, receptions and exhibitions• Maintaining and updating customer databases• Reports findings and results to upper management and executives
  • Saudi Paper Group
    Marketing Supervisor
    Saudi Paper Group Jun 2009 - Jan 2013
    Saudi Arabia
    • Handle and manage a team of 6 sales merchandisers • Arranging for the effective distribution of marketing materials• Maintaining and updating customer databases• Organizing and attending events such as conferences, seminars, receptions and exhibitions;• Monitoring competitor’s activity• Coordinates promotional activities consistent with marketing strategies• Gathering information from markets for new products range: like doing market study for Diapers, Feminine Pads, Aluminum foil, paper cup, trash bags & Food Aluminum Containers and provide the reports with detail information (including the implementation and final recommendation for the study)• Deal tactfully and work effectively with people and varied management levels• Supporting the marketing manager and other colleaguesLabeling Tasks:• Responsible for contractual negotiations and assisting/participating in negotiations as necessary with all private label partners/suppliers.• Establish and maintain relationships with vendors to help facilitate the timely completion of projects.• Create and present private label updates to department head and executive team when required.• Maintain product selection with product specifications, artwork and catalog copy.
  • Saudi Paper Group
    Marketing Coordinator
    Saudi Paper Group May 2006 - Jun 2009
    Saudi Arabia
    • Liaising with buyers, analysts, stores, suppliers and distributors. • Prepares marketing reports by collecting, analyzing, and summarizing sales data.• Working closely with visual display staff and department heads to decide how goods should be displayed to maximize customer interest and sales.• Gathering information on customers’ reactions to products.• Keeps promotional materials ready by coordinating requirements with graphics department• Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.• Managing, training and supervising junior staff.
  • Saudi Paper Group
    Marketing Merchandiser
    Saudi Paper Group Jul 2005 - May 2006
    Saudi Arabia
    • Routine Sales Call Cycle for existing retail listing.• Present New Product Introductions/Presentations to retail partners.• Process and Follow up on all orders as necessary.• Coordinate demos and trainings as necessary.• Merchandising and Retail Support for accounts as directed by the Sales Manager.• Develop relationships at store, wholesale and manufacturer level.• Support the Team with support for trade shows and special events as necessary.• Communicate with Sales Manager regarding sales issues/objectives.

Samer Ghalayini Education Details

Frequently Asked Questions about Samer Ghalayini

What company does Samer Ghalayini work for?

Samer Ghalayini works for Unimix Sa

What is Samer Ghalayini's role at the current company?

Samer Ghalayini's current role is Marketing Management Professional | Leadership | Market Research | Teamwork | Digital Marketing | Branding | Lunch Events | Marketing Campaigns | Public Relations.

What schools did Samer Ghalayini attend?

Samer Ghalayini attended Arab Open University.

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