Sam Ernstzen is a Head of Design at The Scottish Government. He possess expertise in customer experience, stakeholder management, marketing, telecommunications, strategy and 18 more skills. Colleagues describe him as "An amazing user researcher and service designer with an eye for details. Sam joined of the Digital Licensing project during the Alpha phase and quickly took control of the situation. She organised users, performed research, started identifying user-centric service design which was very simple to use and improved efficiency. She also mentored our internal staff to build this capability in-house. Team player, go-getter, mentor, designer .......and the list goes on! If Sam is working on your project then you are in safe hands! " and "Sam has the ability to observe people and the world very accurately. She turns this insight into commercial gain by creatively connecting with it. This is a unique talent that has enabled her to develop highly effective customer experiences and propositions; inspiring people she works with through her wide appreciation of life and her natural energy."