Hey there! đź‘‹ I'm Sam, a digital product and UX designer with over ten years of experience crafting intuitive, user-centered experiences. Right now, I'm working at Canada Life UK, focusing on optimising the user journey across their financial platforms and marketing website. I lead impactful design projects, always with a user-first mindset and a sharp eye for detail. I love prototyping and iterating in Figma, and have a strong background in guiding remote teams towards seamless collaboration.Each week, I also collaborate with UMA to refine and enhance their SaaS product designs, ensuring a smooth and engaging user experience. I thrive on tackling complex design challenges, conducting user research.My mission is to create standout, user-friendly solutions that make a real difference. Excited to make a positive impact together!