Sam Erpik Email & Phone Number

Delivering design consultancy services on a 4-day per week contract to improve digital experiences across the Canada Life financial portals and Canada Life UK websites.Conducting research of digital landscape and product estate, consumer insight and digital analytics to identify journey improvements, innovations and new digital opportunities.Orchestrating a customer centric digital design environment, refining UX practices to inspire customer engagement.Collaborating with internal stakeholders to ensure alignment of design strategies, project scopes and delivery timescales.Defining design principles, audit interface patterns and creating pattern libraries to achieve consistent user experiences while increasing development speed across the design experience library (design system).Supporting development teams with testing and new feature trials to optimise responsive design success.

Approached by previous employer to work on a contract basis to provide ongoing UX/UI design consultancy services.Working 1-day per week leading design and development activities across the SAAS product portfolio including web, mobile and tablet apps.

London, England, United Kingdom

Led and managed all aspects of design and creative output for the SAAS product portfolio (web, mobile and tablet apps).Forged stakeholder relationships, understood complex features, translated information and presented design iterations.Capitalised on technical expertise to design and develop wireframes and interactive prototypes.Participated in UX workshops and collaborated with Dev Team and Product Managers to refine post-development designs.Leveraged marketing expertise to support marketing design activities which included website, animations, CRO and UX.Chosen to mentor and manage Design Interns, motivated and empowered teams to drive engagement and retention.

Brighton, United Kingdom

The Eventa Group (Fizzbox and The Stag Company )specialises in pre-nuptial celebrations and luxury getaways. As a UX Design Lead I have the ownership over the user experience design of the websites and associated apps for The Stag Company and Fizzbox. Devised customer journeys and low fidelity prototypes through Adobe XD, implementing Lean UK approach to deliver to stringent deadlines until go-live datePioneered design decisions through preference and click tests creation using Usability Hub Directed A/B tests to generate key customer analysis, utilising web heatmaps, Google andFresh Marketer insights to enhance customer journey and attain double digit customerconversions / bookings for The Stag CompanyDeveloped marketing funnels through VWO and Fresh Marketer to analyse drop off rates,devising SMART UX goals to analyse future performance and drive continual improvement Led weekly / monthly stakeholder meetings, presenting improvement initiatives, customerdata analysis and key findings to formulate future UX design updatesSuccessfully edited web apps through advanced HTML5, SASS and React JSDefined design principles, audited interface patterns and formed pattern library to achieveconsistent user experiences and increase development speed across Fizzbox Design System Revitalised group wide suppliers’ portal and redesigned user experience to allow completevisibility for suppliers with group wide systemsDesigned a user friendly, risk free “self-listing” service to new and existingactivity providers for Fizzbox website

Brighton, England, United Kingdom

Delivered as UI Developer / UX Design leader, partnering with key stakeholders to transform complex business scenarios into useful UX, cloud ERP and web solutions that delighted users. Designed whole, end to end, user journey through innovative technologies and best practice implementation.Applying Design Thinking as a UX approach, creating wireframes and low fidelity prototypes using Sketch and Invision Studio.Developed various user interfaces for the Cloud ERP platform and Customer Portal using HTML5, CSS3, Jquery, Razor.Applied various Heuristic Evaluation methods to identify usability problems in the UI.Created various Usability tests for the Cloud ERP platform to evaluate the ease of use of the system. Contributed to the evolution of the user experience within the organisation, working with the Technical Director and other Developers to roll out processes, best practices and tools.

Deliver highly creative website and app development solutions to multiple clients in Sussex and Kent counties. Utilise subject matter expertise to launch new digital products or enhance current client portfolios. Lead end to the end design process from inception to completion.

Brighton, United Kingdom

WhotNow was my first start-up based in Brighton that rewards people in their favourite venues whilst helping venues to get to know who their customers are, finding the best ways to reach them and understand what they can do to improve.Responsibilities in WhotNowCreated UI/UX concepts based on the initial idea and high-level software requirements, wireframes, hi-fidelity prototypes, conducted end-user research. This included both iOS and Android Apps, public-facing website and customer-facing CMS.Designed wireframes and low-fidelity prototypes using Sketch.Developed public customer facing website and customer-facing CMS using HTML5, CSS3, Jquery, JavaScript, Vue Js.Designed the print media, online marketing and promotion materials, and internal documentation using Sketch, Adobe Acrobat, Illustrator, Photoshop, and Sketch.Created and implemented the company's core branding strategy starting from logo design to assets used in marketing activities.Managed whole the design process and communication among internal development team and shareholders.Managed and guided contractors to ensure timely product launches and meet deadlines.Promoted AGILE methods and SCRUM behaviors, and encouraged the use of Trello and JIRA in order to track bugs and work through tasks.Documented internal workflows and shared with remote development teams.Performed various usability testings and incorporated user feedback to the product design.Documented every step and major decision I’ve made to reflect on company's future.Used Git (Source Tree) on a daily basis for all projects.Maintained content and SEO using webmaster tools and Google Analytics.Used Gulp and NPM, Bower tools to minify scripts to increase the performance of websites.

Brighton

Combined role with final year university studies to successfully gain a permanent role due to high performance. Devised new corporate identity, re-designed company website and created digital and printed marketing materials.Enhanced brand image, devised new website, optimised website speed (using PageSpeed), re-designed digital brochures and launched social media / PPC contentDesigned user interfaces for intranets and apps through gathered user requirements, creating mock-ups, conducting A/B testing and creating UK & Australian websites using HTML5, Baoostrap3, CSS3, jQuery and PHPMaintained engaging website and blog, utilising Google Analytics, Web Master Tools and WordPressCreated engaging marketing assets for consumers, events and promotions using Sketch

Master Of Science (Msc), Management And Entrepreneurship, 2:1

Bachelor Of Science (Bsc), Computer Science Games & Multimedia Environments, 2:1

Bachelor Of Technology (Btech), It Programming, Triple Distinction*