Sam Escobar Email & Phone Number

New York, United States

Satellite Beach, Florida, Us

My writing has been published in Business Insider, Well+Good, Esquire, MEL Magazine, VinePair, The Observer, and Cosmopolitan, as well as the publications I've worked as an editor for (Allure Magazine, Good Housekeeping, Latina, Bustle, and The Gloss). The content I publish focuses on a range of beauty, wellness, and culture topics, including gender identity, makeup, skin and hair care, tattoos, and mental health treatment. In addition to interviews and features, I am highly experienced in writing and editing SEO-oriented content.

New York, Ny, Us

In my role as site director on Allure’s editorial team, I worked with teams throughout the entire Condé Nast organization to strategize content and facilitate growth, partnering with colleagues in SEO, audience development, product, commerce, and consumer revenue. This uniquely collaborative position gave me opportunities to grow and develop my skills in content packaging, taxonomy, site optimization, affiliate-friendly design, and long-term search strategy.

New York, Ny, Us

Lead digital editorial team on day-to-day operations of Allure.com.• Top edited and approved copy, art, SEO, and formatting for all editorial content: digital cover stories, features, evergreen service stories, product guides, and news blogs.• Worked with CN’s SEO team to track content’s success, find gaps and opportunities, and determine best practices in accordance with algorithmic changes and brand goals.• Partnered with beauty director, content development director, and director of audience development on strategic content planning.• Approved all SEO, on-page, and social headlines to ensure consistent brand voice and individualized strategic angling.• Oversaw monthly print issue rollout on digital.• Strategized with Condé Nast’s commerce team to organically integrate affiliate programming within our editorial content without diluting quality of service journalism.• Ran daily digital meetings, biweekly calendar-planning meetings with individual editors, and other team meetings.• Provide junior editors with opportunities within Allure to learn editorial skills.• Gave is editorial feedback and approval on videos and franchises created by CNE producers.• Managed monthly budget usage for Allure.com editors to ensure cost effectiveness.• In 2017, I oversaw the launch of Allure’s highly successful Wellness vertical, which has since become home to several of our top traffic-driving franchises.• Search traffic grew 100% year YoY, thereby growing out affiliate revenue and allowing editorial team to refocus on features rather than news.• In 2018, I was named one of Brooklyn Magazine’s “30 Under 30.”

New York, Ny, Us

I manage Allure Magazine’s digital editorial team on strategizing, conceptualizing, and executing innovative, socially responsible beauty and wellness content.

New York, New York, Us

• Managed associate editor and small team of part-time writers.• Doubled 2016 affiliate revenue in 10 weeks, closing year +30% above goal by December 31.• Tracked analytics alongside business development team through Amazon and Skimlinks to inform calendar planning.• Edited and curated affiliate content for Bustle and its parenting site Romper.

New York, Ny, Us

• Wrote, researched, and published 4 articles daily about hair, makeup, nails, and occasional wellness topics.• Partnered with Hearst photo team to plan, cast, and direct shoots from start to finish, creating original visuals in GHK’s beauty vertical and allowing us to consistently grow Pinterest traffic through high-quality service imagery.• Photographed and edited photo content when needed for daily articles.• Executed sponsored content, collections, and shoots for branded content.• Fielded pitches and edited articles by freelancers.• Produced and hosted Facebook Lives surrounding original beauty topics and concepts.

New York, New York, Us

• Oversaw calendar planning and content publishing for TheGloss, Crushable, and Mommyish.• Worked with a stable of freelance writers to plan and post 8 to 10 articles daily.• Represented company at beauty, fashion, and lifestyle events.• Pulled monthly analytics to inform content planning and growth.

New York, New York, Us

• Wrote 4 to 6 posts (daily) with the responsibilities of optimizing SEO, fact-checking, creating imagery, publishing, and promoting.• Edited 8 to 10 articles (daily) by freelance contributors and junior staff to ensure copy, angles, tone, and style all fit site standards.• During my editorship, The Gloss won an OMMA Award for Fashion/Beauty/Cosmetics.• Increased site traffic by 30% YoY by overhauling previous workflow and implementing new strategies.• Planned, executed, edited, and published photo shoots and beauty tutorials.• Oversaw The Gloss’s social media on Facebook, Twitter, Pinterest, Tumblr, and Instagram.• Represented The Gloss on HuffPost Live, The Observer, & ABC Nightline.• Analyzed traffic through Google Analytics to create monthly reports.• Fostered relationships between The a Gloss and PR contacts to foster brand visibility in the beauty and women’s lifestyle industries.• Reported backstage from NYFW for several seasons.

New York, New York, Us

• Worked directly with freelance writers to publish 16+ pieces of beauty and fashion content for the site each day.• Wrote 3 to 5 posts per day with the responsibilities of optimizing (SEO), creating, fact-checking, publishing, and promoting.• Oversaw social media platforms including Facebook, Pinterest, Twitter, and Tumblr.• Created long-term and weekly editorial calendars.• Represented brand backstage at NYFW and at beauty/wellness events.• Utilized Google Analytics to determine the most effective strategies to increase traffic.• Used Taboola to oversee partnerships with other sites.

• Self-taught makeup artist.• Lead makeup on over 30 short films, TV spots, commercials, and music videos, including Jesse Y Joy's "Me Voy" video, which won a Latin Grammy in 2012 for Best Short Form Music Video.

Us

• Wrote 10+ articles a week on dating, fashion, beauty and lifestyle topics.• Utilized social media to publicize pieces.• Achieved high traffic stats as an intern.• Accepted and completed written assignments daily, maintaining the site's positive and informative voice.

Orange, Ca, Us

• Tutored high school–aged ESL students reading, writing, and comprehension in English.• Designed activities to improve writing skills in fiction and poetry.

Creative Writing

Bachelor Of Arts, Creative Writing