Following B2B lighting projects in Office&Industry segment to achieve sales and margin targets.Maintaining relationships with decision makers in industrial lighting projects based on end-users also electrical project companies, electrical contracting companies where necessary.Performing frequent factory end-user visits and providing system and service solutions in order to provide best-in light as a service solution in the market.Managing over 90 projects with amount of about 7.5M Euro Project pipeline for 2016.Following up existing projects to ensure the efficient delivery of promises to clients.

Actively participated in starting and developing the company's lighting business that was established under partnership with LG Electronics.Analyzed the competition and opportunities in lighting market to develop robust marketing strategies for Arcelik. Conducted relevant analysis to determine the price point and position the LED products in the market.Established sales network for lighting business with 5 dealers across Turkey as well as with key account customers.Increased the business revenue with project sales activities in light of challenging sales targets -achieved 5M TL sales in 2013 and %100 increase in sales target for 2014.

Managed existing accounts in dedicated markets as Italy, Germany, Spain, Russia.Developed new customer relationship to meet sales target.Managed lighting projects, preparing price quotations and following up orders. Performed frequent customer visits in order to keep up to date with market expectations.Supplied solutions for all the technical and commercial requests of the customers and distributors before and after sales. Attended international exhibitions in the dedicated markets.Increased the business revenue with project sales activities in light of challenging sales targets(3 Million Euro export sales in 2010)