I am a dynamic Head of Events with over 15 years of experience delivering a diverse portfolio of high-profile events, including private dinners, red carpet premieres, sporting events & launches, content screenings, live studio productions, stakeholder receptions, internal leadership conferences & hybrid events.My expertise spans end-to-end event management, from strategic concept development & accreditation strategy to operational delivery. I have a proven track record in managing cross-functional teams, fostering their development.Adept at handling complex logistics, large budgets, & delivering impactful & memorable experiences for high-value stakeholders & guests, I have a strong focus on sustainability & inclusivity, ensuring events are environmentally responsible & accessible to all guests.
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Event Lead (Freelance)Allwyn Uk May 2024 - PresentLondon Area, United Kingdom• Event lead on two high-profile events, overseeing every aspect from budget to logistics to deliver an unforgettable experience for guests. TNL 30th Birthday, tailored for high-value stakeholders & exec. Big Bash concert at Wembley for TNL players, a large-scale event, supporting on production, creative development & ensuring the experience reflects the brand's prestige.• Project managed two Olympic & Paralympic executive guest programmes including guest comms, hotels, booking restaurants, ticketing, transport, entertainment, F&B, budgets. Event managing & co-ordination of all requirements in Paris.• Development, planning & delivery of three UK based stakeholder & consumer events, which were key components of the National Lottery's Olympic & Paralympics Games Campaign• Part of the team that delivered the 2024 Olympics Homecoming Concerts in Manchester & Birmingham for Team GB & ParalympicsGB athletes, stakeholders & TNL players- including logistics, travel & accommodation, budget, hospitality, stakeholder management & accreditation. -
Senior Event Producer (Freelance)- Mar 2024 - PresentLondon Area, United KingdomEvent managing & producing - end to end across a variety of events & projects.• Development & planning• Budgets• Hospitality• Event Creative - AV, floristy, print, branding• Guest journey• Stakeholder management• Guest & stakeholder communications• Strongfocusonsustainability,ensuringeventsareenvironmentallyresponsible• Inclusive - ensuring events are accessible to all guests.• Team & supplier managementClients:• Sky - Documentaries, Sports, Arts, News• Sky Studios Elstree• Xlinks • WACL (Women in Advertising & Communications Leadership
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Assignment Editor (Freelance) - Sky News & Sky SportsSky News Mar 2012 - PresentLondon Area, United Kingdom• Deployment & organisation of satellite & live kit resources, camera & sound crews to meet daily demands of news & production output.• Booking facilities domestic & international- studios, crews, feeds.• Co-ordinating logistics - lives & feeds for transmission.• Devising cost-effective & comprehensive budgets & efficientnational/international assignments plans, encompassing studio/location crews,travel, medical cover, visas, carnets, security, technology, feeds etc.• Support to the newsdesk & planning teams. -
Head Of EventsSky Apr 2022 - Mar 2024London Area, United KingdomI played a key part in bringing over a thousand world-class events to life at Sky in my role as Head of Events.These include the world & national premieres of Game of Thrones, House of the Dragon, Mary & George, Ferrari & the Beekeeper to name a few. I also worked across high value stakeholder receptions, Sky Glass launch, The Ryder Cup in Italy for Sky & NBCUniversal, Women in Advertising & Communications Leadership (WACL) annual conferences, COP 26, Edinburgh TV Festival, F1 launches, Brentford Footballer of the Year awards (2022/23), Sky Media gatherings at Soho Farm House. I have also nurtured & grown new-concept events such as Sky Arts Salons, senior leadership & Executive events as well as internal company events & sustainability initiatives. I also managed & developed a team of high-performing event specialists. -
Senior Events ManagerSky May 2014 - Mar 2022London Area, United Kingdom• Delivered a range of high-profile external & internal events for stakeholders across Sky.• Developed & nurtured a rich network of stakeholders.• Assisted with team planning & coordinating resource & workflow effectively.• Brought new ideas & potential suppliers to the team.• Managed day to day supplier relationships, briefing suppliers, agencies & eventstaff.• Worked through event briefs with stakeholders & assessing requirements.• Worked on & presenting creative approaches and recommendations.• Implemented Health & Safety policies & risk assessments to ensure bothstaff/freelance & the companies contracted operated in a safe manner. -
Production & Assignments (Permanent & Freelance)- Aug 1994 - Feb 2014London Area, United KingdomI worked in Assignments & Production roles on a permanent and freelance basis during this time for West Country TV, ITN, Channel 4, Channel 5, London News, Al Jazeera, BBC Newsnight, ITV Good Morning Britain.
Sam Farley Education Details
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York College Of LawSolicitors Final Certificate -
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Frequently Asked Questions about Sam Farley
What company does Sam Farley work for?
Sam Farley works for Allwyn Uk
What is Sam Farley's role at the current company?
Sam Farley's current role is Head of Events.
What schools did Sam Farley attend?
Sam Farley attended York College Of Law, University Of Plymouth.
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