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Sam Farnham is the Director of Marketing at Dimagi, leading efforts to offer broad B2B & growth marketing strategy and content development support to the organization's divisional teams. He joined from R/GA New York, where he worked as an account supervisor on global brand and product campaigns for Samsung, Verizon, SolarCity, and others. He has broad experience in content strategy, social media strategy, CRM, and integrated marketing campaigns.Prior to beginning a career in marketing and communications, Sam graduated from Dartmouth College with a BA in Development and International Economics and a minor in Italian. Outside of work, he has served as Chief Misinformation Officer of an award-winning political card game, volunteered as part of service learning projects — mentoring first-generation college-going high schoolers and organizing discussion and support groups at local VA hospitals — and continues to pursue his interest in outdoor photography.
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Lead Product ManagerPaypalNew York, United States
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Manager, Enterprise Channel ManagementPaypal Feb 2023 - PresentNew York City Metropolitan AreaUnifying product and marketing communication strategy, implementation, and performance monitoring for a customer-centered approachAligning customer segmentation strategies across engagement marketing, go-to-market, and product communications teamsImplemented a machine learning-powered personalization engine for more relevant communications
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Growth MarketerPaypal Nov 2021 - Feb 2023
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Director Of MarketingDimagi Dec 2019 - Nov 2021Greater Boston AreaOrganized team and process optimizations to offer broad B2B and growth marketing strategy support to SaaS, Solutions, New Business, and Global Strategy teams.Also supported ad hoc content development requests, including site updates, case studies, presentations, and blog posts. -
Growth Marketing ManagerDimagi Apr 2018 - Dec 2019Greater Boston AreaDeveloped and executed Dimagi’s content marketing strategy, authoring 70+ blog posts and designing numerous pillar pages, lead magnets, and nurturing campaigns in collaboration with subject matter experts and colleagues.Oversaw 50% MoM growth in new visitors to site since the launch of the content strategy in Q3 2018, with 50% increase in time on page. Key pages went from unranked for target keywords to top 10 on Google.Owned numerous channels of communication including social media, monthly email newsletter, and nurturing email campaigns.In first year, organic social traffic increased by over 400% and email traffic increased by over 120%.
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Senior Marketing ManagerR/Ga Mar 2017 - Apr 2018Greater New York City AreaAccount Supervisor/Senior Marketing Manager on Samsung Global• Managed ongoing Samsung Mobile social comms, incl. development of chatbot on FB & TW• Managed multi-million dollar second-wave marketing campaigns for Samsung Home Appliances• Led $2.5MM brand launch campaign for Samsung Home Appliances• Led development of competitive analyses and brand content toolkit and playbook -
Marketing ManagerR/Ga Mar 2015 - Feb 2017Greater New York City AreaAccount Manager on Verizon Wireless & Fios, SolarCity, & Samsung Global• Led $1.3MM launch campaigns for Samsung Home Appliances at CES 2017, including video & OOH• Managed $1.5MM second-wave marketing campaign for Samsung Home Appliances• Led project management on integrated global campaign pitches for Samsung GS6 and SUHD TV• Transitioned Verizon social media from scattered content to campaign- and narrative-focused approach, bringing in $2MM+ in incremental activation work• Led a CRM & content strategy-based engagement with SolarCity for $500K in follow-up projects• Copywriting for R/GA Accelerator pitch presentations, including Astro, Chargifi, and Lisnr
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Account CoordinatorR/Ga Sep 2014 - Mar 2015Greater New York City AreaAccount Coordinator on clients across multiple industries; included work in Production, Insights & Planning, and Business Development:• Managed strategic and creative development for new business pitches in industries from Sports & Entertainment to Travel, Consumer Electronics, and Energy.• Facilitated communication with Samsung Global and assisted in production on international product campaigns• Produced and directed presentation design for internal office meetings, thought leadership presentations, and new business pitches• Assisted in the writing of content strategy documents for global use• Maintained status documents and hot lists on retained accounts
Sam Farnham Skills
Sam Farnham Education Details
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Economics, Italian (Minor) -
Hanover High SchoolMagna Cum Laude
Frequently Asked Questions about Sam Farnham
What company does Sam Farnham work for?
Sam Farnham works for Paypal
What is Sam Farnham's role at the current company?
Sam Farnham's current role is Lead Product Manager.
What is Sam Farnham's email address?
Sam Farnham's email address is sa****@****rga.com
What is Sam Farnham's direct phone number?
Sam Farnham's direct phone number is (212) 946*****
What schools did Sam Farnham attend?
Sam Farnham attended Dartmouth College, Hanover High School.
What skills is Sam Farnham known for?
Sam Farnham has skills like Leadership, Public Speaking, Microsoft Office, Coaching, Marketing, Stata, Editing, Servant Leadership, Team Oriented, Strategy, Microsoft Excel, Facebook.
Who are Sam Farnham's colleagues?
Sam Farnham's colleagues are Calvin Eng, Deirdre Cunningham, Andrea Villatoro, Rachita Singh, Zakir Ahmed Ahmed, Vishal Lal, Michelle Palaima.
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