Sam Farnham Email & Phone Number

New York, United States

New York City Metropolitan Area

Unifying product and marketing communication strategy, implementation, and performance monitoring for a customer-centered approachAligning customer segmentation strategies across engagement marketing, go-to-market, and product communications teamsImplemented a machine learning-powered personalization engine for more relevant communications

Greater Boston Area

Organized team and process optimizations to offer broad B2B and growth marketing strategy support to SaaS, Solutions, New Business, and Global Strategy teams.Also supported ad hoc content development requests, including site updates, case studies, presentations, and blog posts.

Greater Boston Area

Developed and executed Dimagi’s content marketing strategy, authoring 70+ blog posts and designing numerous pillar pages, lead magnets, and nurturing campaigns in collaboration with subject matter experts and colleagues.Oversaw 50% MoM growth in new visitors to site since the launch of the content strategy in Q3 2018, with 50% increase in time on page. Key pages went from unranked for target keywords to top 10 on Google.Owned numerous channels of communication including social media, monthly email newsletter, and nurturing email campaigns.In first year, organic social traffic increased by over 400% and email traffic increased by over 120%.

Greater New York City Area

Account Supervisor/Senior Marketing Manager on Samsung Global• Managed ongoing Samsung Mobile social comms, incl. development of chatbot on FB & TW• Managed multi-million dollar second-wave marketing campaigns for Samsung Home Appliances• Led $2.5MM brand launch campaign for Samsung Home Appliances• Led development of competitive analyses and brand content toolkit and playbook

Greater New York City Area

Account Manager on Verizon Wireless & Fios, SolarCity, & Samsung Global• Led $1.3MM launch campaigns for Samsung Home Appliances at CES 2017, including video & OOH• Managed $1.5MM second-wave marketing campaign for Samsung Home Appliances• Led project management on integrated global campaign pitches for Samsung GS6 and SUHD TV• Transitioned Verizon social media from scattered content to campaign- and narrative-focused approach, bringing in $2MM+ in incremental activation work• Led a CRM & content strategy-based engagement with SolarCity for $500K in follow-up projects• Copywriting for R/GA Accelerator pitch presentations, including Astro, Chargifi, and Lisnr

Greater New York City Area

Account Coordinator on clients across multiple industries; included work in Production, Insights & Planning, and Business Development:• Managed strategic and creative development for new business pitches in industries from Sports & Entertainment to Travel, Consumer Electronics, and Energy.• Facilitated communication with Samsung Global and assisted in production on international product campaigns• Produced and directed presentation design for internal office meetings, thought leadership presentations, and new business pitches• Assisted in the writing of content strategy documents for global use• Maintained status documents and hot lists on retained accounts

Bachelor Of Arts (B.A.), Economics, Italian (Minor)

Activities and Societies: Alumni Involvement for Life Strategic Planning Working Group, Organizational Adjudication Committee - Student.

Magna Cum Laude

Activities and Societies: National Merit Commended Student, John W. Cogswell Memorial Community Service Award, New Hampshire.