Creative Content Manager
CurrentOwned and executed creative across all channels for The Parcel product launch, garnering over $82K in sales within the first 24 hours. Oversee execution and production of content design assets for web to optimize conversion rates and minimize CSX team inbound.Coordinate and execute product launch campaigns and promotional events across social to maintain a 4% account engagement rate.Plan, coordinate, and execute photo and video shoots; sourcing/collaborating with photographers, stylists, light techs, and full in-house team.Co-manage email design and SMS campaigns via content creation, design, and copywriting to maintain a 10% CTRDevelop assets used across paid digital ads maintaining over 2% ROAS for top performers.