Sam Fletcher Email & Phone Number

Everett, Washington

• Managed PPC advertising accounts for two divisions, increasing ROAS by over 250% across Google Ads Search and Display networks, LinkedIn, and Facebook PPC campaigns.
• Developed and managed an experimental content marketing campaign involving collaboration across sales and product teams. Led a four-person team which created over a dozen content pieces, generating over $1MM in.
• Led a five-person team to conduct a year-long voice-of-customer (VOC) research project, resulting in a map of the customer lifecycle that enabled teams across the organization to focus improvements on customer pain.

Bellevue, WA

• Increased annual digital sales for a plaintiff’s law firm from $1.8MM to $3.9MM in a highly competitive market.
• Planned and executed marketing strategies through lead-gen, blogs, e-books and video marketing, and landing page optimization.
• Increased search page position from average of 3 to page 1 for purchase path keywords, and increased conversions by 75%.

Spokane, Washington Area

• Grew social media engagement by 160% and e-news subscribers by 200% over two-year period.
• Redesigned and maintained Diocese websites, improving ease of use and upgrading aesthetics & implemented online registration system the Diocese’s youth summer camp

San Francisco Bay Area (telecommute)

• Collected, analyzed, and condensed large amounts of data for consumption by hedge fund managers and equity firm partners
• Tracked changes in product trends and new products, forecasting future sales for various consumer product channels