Sam Fletcher Email & Phone Number

Kirkland, Wa, Us

Everett, Washington

• Managed PPC advertising accounts for two divisions, increasing ROAS by over 250% across Google Ads Search and Display networks, LinkedIn, and Facebook PPC campaigns.• Developed and managed an experimental content marketing campaign involving collaboration across sales and product teams. Led a four-person team which created over a dozen content pieces, generating over $1MM in incremental funnel in one quarter, and successfully positioned sales staff as industry thought leaders.• Led a five-person team to conduct a year-long voice-of-customer (VOC) research project, resulting in a map of the customer lifecycle that enabled teams across the organization to focus improvements on customer pain points.

Bellevue, Wa

• Increased annual digital sales for a plaintiff’s law firm from $1.8MM to $3.9MM in a highly competitive market.• Planned and executed marketing strategies through lead-gen, blogs, e-books and video marketing, and landing page optimization.• Increased search page position from average of 3 to page 1 for purchase path keywords, and increased conversions by 75%.

Spokane, Washington Area

• Grew social media engagement by 160% and e-news subscribers by 200% over two-year period.• Redesigned and maintained Diocese websites, improving ease of use and upgrading aesthetics & implemented online registration system the Diocese’s youth summer camp

San Francisco Bay Area (Telecommute)

• Collected, analyzed, and condensed large amounts of data for consumption by hedge fund managers and equity firm partners• Tracked changes in product trends and new products, forecasting future sales for various consumer product channels