As the App Content Programming Manager at ABC Trainerize, I lead the charge in revolutionizing digital fitness content. I am at the forefront of developing and managing innovative content solutions for trainers, clients, gyms, and members. Currently, I am analyzing the existing content landscape and shaping a visionary 12-month strategy to drive the evolution of ABC Trainerize's app content library.Key Responsibilities:Conducting a comprehensive analysis of the current content library, identifying strengths, weaknesses, and growth opportunities.Articulating a forward-looking vision for the content library, aligning with the dynamic needs of our diverse user base.Developing and implementing a robust content strategy, covering types, prioritization, production, budget allocation, promotion, curation, partnerships, and monetization.Ensuring seamless collaboration with cross-functional teams, integrating the content strategy with product, marketing, and partnerships.Fostering a culture of creativity and experimentation with a #GrowthMindset, driving continuous improvement in the fitness content space.Join me on this exciting journey as we shape the future of fitness content at ABC Trainerize! 🌟 #FitnessInnovation #ContentStrategy #ABCWorkoutCulture 🏆

• Develop and produce marketing content that is designed to support brand awareness, engagement and lead generation efforts. • Work closely with Sales and Product Marketing to deeply understand our customer’s needs, their journey and buying cycle and our solutions. • Provide and support marketing communications strategy by planning, producing, and delivering marketing and communications materials including: -Sell Sheets, Media Kits -Client Proposals -Case Studies -Press Releases -Research Collateral -Infographics -Social Media Communications • Compose clear, concise, and grammatically correct content using different writing styles that support brand voice, are appropriate to content mediums, and appeal to target audiences. • Develop and oversee the communications calendar to ensure timely execution of the marketing communications program. • Analyze and report on the marketing communications programs and make recommendations to adjust strategy and tactics to increase effectiveness. Events • Contribute to the coordination of all company sponsorships, conferences, meetings and other events (pre-planning, onsite execution, post-event wrap-up, etc.) • Coordinate with vendors, exhibitors, and stakeholders during event planning.

Responsible for the creation and set up all elements of our Business Events and Seminars program, ensuring the delivery of events that connect with business owners and lead to increased sales opportunities and revenue.The prime point of contact for seminar partners and deliver co-hosted events and seminars working closely with our business development managers. To track, monitor and report on seminar activity from event scheduling to completion and seminar performance productivity. Day-to-Day Responsibilities: • To undertake a review of every element of the Business Events process and make recommendations in all areas• To review the invitation, the data and how we drive attendance to our Business Events and make recommendations to enhance the effectiveness from a cost, attendee and conversion perspective• Manage the Speakers who deliver the Seminars and continually review their performance• Working with internal and external teams to produce quality event collateral that maximises response and really ‘speaks to’ and engages with its target market• To work with the Field Sales Team to ensure they are managing the Events in the correct way and their follow up activity maximises sales opportunities• Maintain reliable and accurate management information on all seminars and events. Review this MI and make changes based on this to continually improve attendance rates and sales opportunities• Working with the Marketing Manager to ensure that all business opportunities and leads are followed up as well as work with the Inside Sales Manager to ensure follow ups are done efficiently and reported correctly• To manage the Business Events programme for the financial year• To attend the quarterly sales conference and report and update on the performance of Business Events and deliver training and workshops when required

Liaising and networking with internal as well as Clients at events Formulating and arranging the effective distribution of marketing materials Writing and proofreading, assisting with formulating presentationsExecuting campaigns including E-mail, print design, digital and online marketing, Client-focused events and social media Assisting in the roll-out of new Marketing materials but this position will not require you to create the materialKey contributor to seeking creative ways of raising the organizations Brand in the Toronto market to generate revenue and strengthen Brand positionSupporting the VP of Marketing and Sales in a Marketing capacity and projects as requiredEntrepreneurial work ethic, meeting tight deadlines, multitasking, and staying positive along the way.

Responsible for overseeing all marketing initiatives at the Canadian office Liaison with Peninsula Uk as well as digital marketing agency for all PPC, Google Ads, PR/Editorial content as well as Events/Seminars/In house communications .Prepare all sales material for Business Development Managers and curate marketing materials for social campaigns. Tracking, reporting, creating all display, social, and direct mail numbers to executives and UK team. Develop and strategize PR & Editorial content each month, writing press releases, and connecting with all media outlets to market Peninsula's image and increase awareness about the brand. Design, develop and curate original email newsletter content. Segment lists, a/b test campaigns, follow up with hot prospects and report all leads in salesforce.

Working in conjunction with the marketing team, as Product Specialist my main focus and priority is to ensure all products are properly represented through all marketing and sales channels both online and offline. This includes but is not limited to the following:Product photography; Product management;Sku rationalization; Following new trends, products, materials and their applicable uses.My secondary role and focus is to support and be a resource for the marketing team through events, promotions, sponsorships and initiatives taken on by the Marketing Team, in addition to supporting our various web platforms.

Content Calendar creation & implementation to ensure innovative and attractive campaigns that reflect clients voice, tone & over all personality Writing engaging & creative copy for social media channels, ensuring the posts are relevant and engaging for the different audiences Sourcing images & articles, tailored to each social channel / audience Create and analyze Facebook ads to determine best course of action for existing and future campaigns Extensive understanding of Facebook features, options, tracking, and pixels Report on overall performance of the website revenues using google analytics, and Facebook Pixel. Engaging with audiences on all channels while ensuring quick response time to build relationships with the community & encourage engagement Monitoring online audience perspective for the brand using social listening, & reporting on any trends or insightsMonthly competitive analysis to ensure clients are staying on top of industry trends.

Managed, & implemented cooking classes & seminars. Ensured all participants were scheduled, paid, and taken care of. Lead a successful classes and seminars which resulted in return clients, and a boost in supplement & food sales. Curated social media campaigns that were successful and useful to the office's development. Content creation for promotional material, blog and websiteManaged, trained, scheduled & mentored up to 5 employees at one time. Liaised with clients & customers & hit sales targets by 160%. Manage phone calls and emails. Coordinate daily calendar of managers. Ensured office was tidy & clean.