Samantha Friedman Email & Phone Number

West Bloomfield Township, MI, US

Bethesda, MD, US

• Responsible for global brand guest experiences.
• Launched new visual identity for the historical corporate social responsibility program, Community Footprints.
• Developed design and program strategies for the brand’s entrance into the luxury all-inclusive space and led brand presentations for owners and partners.

Birmingham, Michigan, US

• Responsible for transitioning and rebranding Fuse45 to a completely digital workout solution during the Coronavirus pandemic.
• Optimized business operations to produce a 95% gross profit margin and a 50% net profit margin.
• Launched custom mobile application for IOS and Android with video-on-demand functionality.
• Lead all marketing initiatives, strategic partnership development, human resourcing and payroll.

Brooklyn, NY, US

• Managed seller marketing programs, including owning the marketing calendar for teams and performing end-to-end execution of all seller marketing activations.
• Worked cross-functionally with internal and external partners across content, design, product marketing, analytics, CRM, social, and community teams to develop and align marketing plans.
• Executed the seller holiday campaign for two consecutive years, including owning all seller outreach and adoption for sales, overseeing digital programming throughout the campaign, developing briefs, managing.
• Planned, managed and executed the Etsy Design Awards, Etsy’s global awards program, which honors Etsy’s global community of creative entrepreneurs and celebrates their talents.

West Bloomfield, Michigan, US

• Developed the proprietary fitness concept, opened two brick and mortar locations and operated the business, specializing in low impact high intensity interval training (HIIT) and indoor cycling classes, located in.
• Responsible for initial site development, business systems setup, ongoing capital budgeting, website design, human resourcing, contract negotiations, marketing, social media, insurance, payroll, legal and regulatory.
• Lead ongoing strategic planning process, long-term budgetary planning, cash flow management and cost management in alignment with Fuse45’s strategic growth plan.
• Grew business from concept to generating over $500,000 in annual revenue.
• Represented the brand in all media appearances including local and national TV, newspapers, podcasts and events.

New York, NY, US

• Oversaw the global marketing strategy across portfolio companies in Argentina, Israel, Italy and the United States, including the successful rebrand of all companies under one corporate umbrella brand.
• Established and managed all marketing channels for the business, including website, social media, e-mail, tradeshows and PR.

New York, NY, US

• Worked with internal and external partners to improve the Airport Club Program for Platinum and Centurion card members.
• Managed all reporting, forecasting, billing and marketing for elite hotel and airline partners including Hilton, Starwood (now Marriott), Intercontinental, Relais & Chateaux, American Airlines, United, Delta, Priority.

Ann Arbor, MI, US

Assistant to Professor Christie Nordheilm in her MBA Social Marketing Course.

New York, NY, US

• Provided a competitive analysis of our current partnerships and researched new potential partnerships to increase the value of the Blue Sky Travel Savings program offers.
• Developed a set of marketing communications to be launched in Q3 to drive awareness and usage of the Blue Sky Travel Savings programs.
• Executed a best practices communication strategy for online marketing channels and delivered findings to other business units to apply to their offer strategies.
• Suggested recommendations for improving the structure of the marketing program and program performance.

Dallas, Texas, US

• Developed the 2008 City In Pink event where buildings use pink lights to raise breast cancer awareness during the Race for the Cure week-long event.
• Volunteered at health fairs in impoverished areas of Brooklyn, NY to educate people about breast health.
• Strategized with team ways to improve the 2008 Race for the Cure by seeking more participants, inviting influential speakers, and advertising the event.
• Organized a grassroots marketing movement under Lead Dog Marketing Group to promote the Race by traveling throughout the Greater New York area posting flyers.
• Learned how to communicate with potential sponsors, write cover letters, design invitations, and improve on my organization skills.