Samantha Friedman Email & Phone Number

West Bloomfield Township, Mi, Us

West Bloomfield Township, Mi, Us

Bethesda , Md, Us

• Responsible for global brand guest experiences.• Launched new visual identity for the historical corporate social responsibility program, Community Footprints.• Developed design and program strategies for the brand’s entrance into the luxury all-inclusive space and led brand presentations for owners and partners.

Birmingham, Michigan, Us

• Responsible for transitioning and rebranding Fuse45 to a completely digital workout solution during the Coronavirus pandemic.• Optimized business operations to produce a 95% gross profit margin and a 50% net profit margin. • Launched custom mobile application for IOS and Android with video-on-demand functionality. • Lead all marketing initiatives, strategic partnership development, human resourcing and payroll.

Brooklyn, Ny, Us

• Managed seller marketing programs, including owning the marketing calendar for teams and performing end-to-end execution of all seller marketing activations.• Worked cross-functionally with internal and external partners across content, design, product marketing, analytics, CRM, social, and community teams to develop and align marketing plans.• Executed the seller holiday campaign for two consecutive years, including owning all seller outreach and adoption for sales, overseeing digital programming throughout the campaign, developing briefs, managing timelines, and reporting on performance and learnings. • Planned, managed and executed the Etsy Design Awards, Etsy’s global awards program, which honors Etsy’s global community of creative entrepreneurs and celebrates their talents.

West Bloomfield, Michigan, Us

• Developed the proprietary fitness concept, opened two brick and mortar locations and operated the business, specializing in low impact high intensity interval training (HIIT) and indoor cycling classes, located in Southeast Michigan. • Responsible for initial site development, business systems setup, ongoing capital budgeting, website design, human resourcing, contract negotiations, marketing, social media, insurance, payroll, legal and regulatory matters. • Lead ongoing strategic planning process, long-term budgetary planning, cash flow management and cost management in alignment with Fuse45’s strategic growth plan. • Grew business from concept to generating over $500,000 in annual revenue. • Represented the brand in all media appearances including local and national TV, newspapers, podcasts and events.

New York, Ny, Us

• Oversaw the global marketing strategy across portfolio companies in Argentina, Israel, Italy and the United States, including the successful rebrand of all companies under one corporate umbrella brand. • Established and managed all marketing channels for the business, including website, social media, e-mail, tradeshows and PR.

New York, Ny, Us

• Worked with internal and external partners to improve the Airport Club Program for Platinum and Centurion card members.• Managed all reporting, forecasting, billing and marketing for elite hotel and airline partners including Hilton, Starwood (now Marriott), Intercontinental, Relais & Chateaux, American Airlines, United, Delta, Priority Pass, US Airways and Virgin Atlantic Airlines.

Ann Arbor, Mi, Us

Assistant to Professor Christie Nordheilm in her MBA Social Marketing Course.

New York, Ny, Us

• Provided a competitive analysis of our current partnerships and researched new potential partnerships to increase the value of the Blue Sky Travel Savings program offers.• Developed a set of marketing communications to be launched in Q3 to drive awareness and usage of the Blue Sky Travel Savings programs.• Executed a best practices communication strategy for online marketing channels and delivered findings to other business units to apply to their offer strategies.• Suggested recommendations for improving the structure of the marketing program and program performance.

Dallas, Texas, Us

• Developed the 2008 City In Pink event where buildings use pink lights to raise breast cancer awareness during the Race for the Cure week-long event. • Volunteered at health fairs in impoverished areas of Brooklyn, NY to educate people about breast health. • Strategized with team ways to improve the 2008 Race for the Cure by seeking more participants, inviting influential speakers, and advertising the event. • Organized a grassroots marketing movement under Lead Dog Marketing Group to promote the Race by traveling throughout the Greater New York area posting flyers. • Learned how to communicate with potential sponsors, write cover letters, design invitations, and improve on my organization skills.