Sam Gabriel Email & Phone Number

Chicago, Illinois, United States

• Develop and implement data strategies to optimize client engagement initiatives.• Lead successful analytics projects to drive revenue growth and enhance customer experience.• Provided insights to stakeholders based on data analysis to support decision-making processes.

United States

Client: [Novartis, Kraft Heinz & Anheuser-Busch]Tools/Partnerships: [Suzy, Google Analytics, Excel, IRI, Nielsen, Quid, NCS] - Support to help elevate the “so what” with a strategic and disciplinedapproach to EOR (Experience Optimization Rooms) agenda setting based on omnichannel KPIs connected to behavioral strategies and consideration of expected metric lift timing, data availability, decision points, test & learns or brand challenges.- Development of an integrated experience measurement and learning plan aligned with Novartis best practices and greater sharing of omnichannel experience learnings across the brand.- Collaborate with client research, insights, and analytics teams to gain a deep knowledge of the client’s business goals and challenges to establish cross-channel learning agendas.- Field client questions around media and planning by identifying an appropriate research approach, exploring available data, and summarizing results into an actionable and client-ready response

Chicago, Illinois, United States

Clients: [Target, Best Buy]Tools/Partnerships: [Medallia, Excel, Qualtrics, Salesforce, Tableau]- Designed, managed, and executed a wide range of quantitative market research studies such as segmentation studies, A&U studies, trackers, positioning/messaging studies, concept tests, PR/communications studies, and exploratory/ad hoc studies.

Greater Chicago Area

Tools/Partnerships: [Survey Monkey, Excel, Salesforce]- Identify objectives for consumer research and develop quantitative consumer surveys and qualitative exercises designed to acquire an in-depth understanding of consumers interest in and habits related to supply chain and logistics.

Chicago, Illinois

Clients: [Benadryl, Aveeno, J&J Pharma, P&G, Fisher Price, Aquaphor]Tools/Partnerships: [Excel, Research Now, Nielsen, Ipsos]- I led the campaign measurement strategy to support the BabyCenter.com business.- Managed the roadmap, budget, and methodologies for research and campaign/advertising effectiveness studies, including research implementation, product management, and client relationships while overseeing a large volume of campaign testing.- Generated research-backed positioning, messaging, and strategies with an emphasis onsales optimization for clients in a variety of industries, including many CPG organizations.- Used advertising research to help in directing digital marketing campaigns forBabyCenter.com clients while working closely with brand partners to developinnovative advertising packages.Key Accomplishments:- Achieved revenue goal of $62 million for non-programmatic media- Completed all projects within the defined yearly budget ($1.5 million)- Effectively reduced time of advertising effectiveness research by 20% year over year by streamlining the ad effectiveness research process

Greater Chicago Area

Tools/Partnerships: [Excel, TrueVoice, Hootsuite, Sprout Social]- Led and managed social media listening and intelligence practice across the organization, supporting various lines of business on a project by project basis- Leveraged social media conversation to help Humana understand the voice of the consumer while also providing actionable insights towards business goals. - Led in the formulation and operationalization of the social listening framework.

Greater Chicago Area

- Prepared in-depth reports that drew comparisons between competing brands on the basis of features, proof points, target market, positioning, price, etc.- Identified and evaluated appropriate sources of information- Managed relationships with a variety of clients across the Insurance, Telecom, and Financial Services industries- Conducted primary research or utilized secondary research to analyze strategic topics and monitor industry, product, and competitor trends

Chicago

- Worked with client Samsung Mobile to align Network Insights' proprietary social listening platform with marketing objectives. - Conducted social media analysis that led to compelling insights into consumer affinities as they relate to brands, products, services, and industries for global clients from Technology, CPG, and Retail verticals.