Accomplished Marketing Leader with 12+ years of experience driving brand growth and expansion across the US, Canada, and LATAM. At Bumble, Uber, and Uber Eats, I’ve led campaigns that delivered triple-digit growth, managing budgets from lean startup levels to $80M, and expanding brands to over 40 cities 🌍.Proud recipient of Effies, Drum Awards, and recognized as one of Merca 2.0’s Top 25 Marketing Leaders, as well as in Expansión’s “Promesas de México”.Leading teams, I’ve developed a people-first leadership style, focusing on nurturing high-performing teams and fostering innovation. I’ve successfully guided companies through digital transformation, helping them scale to new heights and driving impact with both small and large budgets.With a knack for turning data-driven insights into creative strategies, I thrive in building powerful brand narratives that connect with audiences and deliver tangible results. Looking forward to helping more companies achieve their growth goals and transform their marketing efforts 🚀.In three words, I’m known for being innovative, results-driven, and collaborative.
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Vp Of MarketingKueskiMexico City, Cdmx, Mx -
Central BrandAmazon Dec 2024 - PresentMexico City, Mexico -
FounderLingo Boutique Jun 2024 - Dec 2024Mexico City, MexicoMarketing Consulting: We help your business thrive by creating strategic marketing solutions that drive success across all markets. Our approach goes beyond communication—we connect your brand with audiences in a way that resonates deeply.We specialize in developing tailored marketing strategies, from high-level business planning and brand positioning to media planning, PR, and performance-driven campaigns. Whether your goal is scaling your business or amplifying brand visibility, we design strategies that deliver measurable results and sustainable growth. -
Senior Director, Head Of Integrated Marketing, North America & LatamBumble Feb 2022 - Apr 2024Austin, Texas, United States-Brand Strategy: Drove Bumble’s growth across North America and LATAM, using omnichannel and e-commerce to expand reach and achieve three-digit growth.-Positioning & Partnerships: Led brand repositioning; developed impactful campaigns with Apple TV+, Netflix, and Snapchat, enhancing awareness and user adoption.-PR & Media Leadership: Directed PR strategy as main spokesperson, generating over 1B impressions and elevating brand sentiment.-Event & E-commerce Marketing: Crafted event and e-commerce strategies to boost premium user loyalty and subscriptions.-Cross-functional Leadership: Built alliances with C-level and global teams, aligning product and planning for seamless growth.-Social & Digital Strategy: Designed high-engagement content strategies, enhancing brand consistency and reach.-Policy & Crisis Management: Led policy campaigns, crisis management, and word-of-mouth activations to reinforce brand trust and community engagement.-Team Builder: Built and led high-performing teams, fostering a collaborative, innovative culture. -
Marketing Director, LatamBumble Apr 2021 - Feb 2022Austin, Texas, United States -
Head Of Marketing- Rides Mx & Product Bets Lead In LatamUber Jan 2020 - Apr 2021I pioneered the launch of Uber, Uber Eats, and Cornershop in the region, steering the marketing team through a transformative journey post-IPO. By orchestrating innovative marketing campaigns, I propelled Uber into a new era of growth and efficiency, reestablishing connections with consumers and driving demand and supply recovery. I developed go-to-market plans for new mobility growth initiatives, successfully launching products and fostering adoption through user-driven insights. -
Sr. Brand & Product Manager, Uber Eats MexicoUber Nov 2018 - Jan 2020I conceptualized and executed Uber Eats' most successful campaign, "Tonight I'll be Eating," featuring international celebrities, generating over 1 billion impressions and significantly lifting awareness by over 30 percentage points. I secured strategic partnerships with restaurant giants like Krispy Kreme, McDonald's, and Starbucks, generating a combined 85 million impressions through co-branded campaigns. Additionally, I owned the promotional strategy, driving a 32% increase in orders and achieving 32% cost savings per trip in 2019. -
Senior Marketing Manager, Uber Eats MexicoUber Mar 2018 - Nov 2018Ciudad De México Y Alrededores, México -
Marketing ManagerUber Sep 2015 - Mar 2018Mexico City Area, Mexico -
Senior AnalystOrange Investments Feb 2015 - Sep 2015Monterrey Area, MexicoConsultancy for Real Estate - Housing, Retail, Offices and Industrial. -
Junior AnalystOrange Investments Aug 2014 - Feb 2015Monterrey Area, Mexico -
Pall Mall BrandBritish American Tobacco Dec 2012 - Jun 2014Monterrey Area, Mexico
Samantha Garcia Education Details
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International Marketing -
International Business
Frequently Asked Questions about Samantha Garcia
What company does Samantha Garcia work for?
Samantha Garcia works for Kueski
What is Samantha Garcia's role at the current company?
Samantha Garcia's current role is VP of Marketing.
What schools did Samantha Garcia attend?
Samantha Garcia attended Universidad De Monterrey, Université Montpellier I.
Who are Samantha Garcia's colleagues?
Samantha Garcia's colleagues are Deyra Yareth Padilla Ochoa, Jhonier Andrés Calero Rodas, Abigail Loera, Silvia Terari, Marisol Alvarez Rodríguez, Kaori Garcia Malagón, Iliana Mejía.
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