Samantha Garcia Email & Phone Number

Mexico City, Cdmx, Mx

Mexico City, Mexico

Mexico City, Mexico

Marketing Consulting: We help your business thrive by creating strategic marketing solutions that drive success across all markets. Our approach goes beyond communication—we connect your brand with audiences in a way that resonates deeply.We specialize in developing tailored marketing strategies, from high-level business planning and brand positioning to media planning, PR, and performance-driven campaigns. Whether your goal is scaling your business or amplifying brand visibility, we design strategies that deliver measurable results and sustainable growth.

Austin, Texas, United States

-Brand Strategy: Drove Bumble’s growth across North America and LATAM, using omnichannel and e-commerce to expand reach and achieve three-digit growth.-Positioning & Partnerships: Led brand repositioning; developed impactful campaigns with Apple TV+, Netflix, and Snapchat, enhancing awareness and user adoption.-PR & Media Leadership: Directed PR strategy as main spokesperson, generating over 1B impressions and elevating brand sentiment.-Event & E-commerce Marketing: Crafted event and e-commerce strategies to boost premium user loyalty and subscriptions.-Cross-functional Leadership: Built alliances with C-level and global teams, aligning product and planning for seamless growth.-Social & Digital Strategy: Designed high-engagement content strategies, enhancing brand consistency and reach.-Policy & Crisis Management: Led policy campaigns, crisis management, and word-of-mouth activations to reinforce brand trust and community engagement.-Team Builder: Built and led high-performing teams, fostering a collaborative, innovative culture.

Austin, Texas, United States

I pioneered the launch of Uber, Uber Eats, and Cornershop in the region, steering the marketing team through a transformative journey post-IPO. By orchestrating innovative marketing campaigns, I propelled Uber into a new era of growth and efficiency, reestablishing connections with consumers and driving demand and supply recovery. I developed go-to-market plans for new mobility growth initiatives, successfully launching products and fostering adoption through user-driven insights.

I conceptualized and executed Uber Eats' most successful campaign, "Tonight I'll be Eating," featuring international celebrities, generating over 1 billion impressions and significantly lifting awareness by over 30 percentage points. I secured strategic partnerships with restaurant giants like Krispy Kreme, McDonald's, and Starbucks, generating a combined 85 million impressions through co-branded campaigns. Additionally, I owned the promotional strategy, driving a 32% increase in orders and achieving 32% cost savings per trip in 2019.

Ciudad De México Y Alrededores, México

Mexico City Area, Mexico

Monterrey Area, Mexico

Consultancy for Real Estate - Housing, Retail, Offices and Industrial.

Monterrey Area, Mexico

Monterrey Area, Mexico

Licentiate Degree, International Marketing

International Business