Sam Garfield Email & Phone Number

San Jose, CA, US

San Jose, CA, US

Washington, DC, US

- Strategic lead responsible for setting the vision, strategy and focus of ASI’s data and analytics capabilities designed to improve the relevancy and performance of member marketing programs. - Transformed AARP’s proprietary data into differentiated high-value offerings that supported ASI’s expertise in developing and marketing products to the 50+..

New York, US

- Generated $130M in Ad Sales revenue through the development of a new Advanced TV product across all Discovery platforms with client average investment growing 55% year over year - Created over 700 proprietary audience segments for media activation through identifying new and existing sources of enriched data resulting in deploying targeting solutions.

New York, US

- Designed and implemented company-wide audience data strategy resulting in a 21% increase in digital revenue, 17% decrease in marketing spend, and a 10% lift in Nielsen ratings. - Steered 50 stakeholders comprised of multiple business functions (CMO, CTO, Ad Sales, Digital, etc.) in the design of over 15 new centralized data governance processes and.

New York, US

- Led 14-member global team responsible for project management, process improvement and training in delivering on 20+ enterprise projects within set time frame and budget.- Managed the IT integration of $1.6B SBS Nordic acquisition through creation of governance process, identification of key risk areas prior to close and execution on integration plans.

New York, US

- Led a global Finance transformation initiative which reduced finance costs and headcount more than 20%.- Worked with CFO team to design and implement a global, functional organizational model increasing efficiency and improving operating information to drive the business. - Led roll out of standardized project management and six sigma methodologies.

New York, US

- Core team member in leading a company-wide external and management reporting project in preparation for IPO. - Redesigned SAP general ledger structure to ensure timely, accurate, and relevant information in support of management decision making, as well as consistency in financial statements.- Implemented brand reporting aligned with strategy to generate.

New York, US

- Managed the implementation of the Affiliate Management System (managed $800M in Revenue) through all aspects of the system development lifecycle.- Led the end-to-end design and documentation of all future finance processes through conducting 33 design sessions with business user participants. - Developed and implemented key financial, operational and.

Amsterdam, NL

- Provided consulting services in finance, operations, and information technology to Federal Government clients.- Established performance based budget resulting in an increased budget authorization of 27%.- Identified the most effective organizational and cost structure for the Office of Financial Management, Homeland Security resulting in a cost savings.

New York, NY, US

- Managed deployment of Activity Based Costing (ABC) accounting and tracking methods division wide to allocate over $1 billion of technology expense to business customers.- Reviewed and analyzed monthly financial statements, periodic forecasts and annual budgets of independent partnership companies spanning 16 countries on 5 continents.- Worked directly.

Competing On Business Analytics And Big Data

Mba

Education record

Green Belt, Lean Six Sigma