Samantha G. Delgadillo Email & Phone Number

Pomona, Ca, Us

Los Angeles, California, United States

- Develop program guidelines, strategies, policies, and training guides to prepare internal Metro frontline groups for fare policy changes and integration, such as fare capping the development of the TAP mobile app. - Lead the development of a strategic marketing plan and successfully implement a paid marketing and community outreach campaign, utilizing print and digital media, to educate customers on Metro fare changes and fare capping, targeting full fare, senior, disabled persons and student riders. - Oversee the implementation of at least 2 print and digital marketing campaigns annually that aim to inform customers of the benefits of TAP fare payment to incentivize use of public transportation and reduce greenhouse gas emissions.- Develop test plans and lead a team to successfully execute testing of updates to the user interface of the TAP vending machines to verify device functionality and ensure changes are implemented on time and within budget. - Act as a liaison for TAP with community service councils and partner transit agencies to provide program updates and presentations to understand customer concerns to improve the customer experience of fare payment.- Perform testing on the TAP mobile app software changes to ensure proper enhancement of the user interface.- Manage a public-private partnership with Apple to oversee TAP app software updates and customer service processes.- Provide technical support and policy guidance to Metro by developing a 60-page comprehensive research studies and policy recommendations, including best practices for fare capping and contactless fare payment.- Work closely with internal groups to provide guidance on developing effective programs that make fare payment accessible to groups, including seniors, disabled persons, students and low income riders.

Los Angeles, California, United States

- Authored weekly blog posts and internal emails promoting the special edition TAP cards and TAP marketing efforts to increase awareness of program updates to stakeholders and agency staff.- Developed and managed a public-private partnership with Lyft, resulting in increased TAP account creations and rides on Metro rail to bridge the first-last mile gap and encourage riders to reduce their carbon footprints from single passenger trips.- Conducted GIS mapping assignments to study TAP fare sales trends and make recommendations to support the strategy and expansion of TAP projects, including TAP retail outlets and token elimination. - Managed TAP contracts and public-private partnerships to ensure on-time completion of projects within scope and budget, such as BlueLA, vendor RPOS installation rollout, and TAP Vending Machine software enhancements. - Developed transportation service standards, policies and business rules for TAP integration for all prospective TAP integrators, including BlueLA, Metro Bike Share and Lyft to promote mobility as a service (MaaS).- Oversaw the development and execution of cooperative agreements and memorandums of understanding with TAP participating agencies, which were distributed to all TAP vendors to establish program policies and requirements surrounding their TAP regional fare collection.- Provided technical and policy guidance to TAP participant agencies whilst providing updates and training to prepare them for project implementation. - Managed the work of Metro staff in Communications to facilitate the launch of a marketing campaign to remove bus tokens from the system.- Prepared comprehensive reports of system software testing and compiled all correspondence inquiries from internal and external user groups who were preparing to navigate the new software. - Developed, applied and evaluated the technical planning and procedures for major capital projects such as the TAP Vending Machine.

Los Angeles, California, United States

- Worked with Metro departments to gain consensus to promote TAP vendor recruitment along transit lines and corridors by leveraging the increase in commission from 1.75% to 3.5%. - Performed analytical and statistical methods by utilizing Excel, Google mapmaker, and Salesforce to develop regional planning and outreach to support TAP Directors, Deputy Executive Officers and Executive Officers. - Conducted activity-based modeling of TAP vendor fare sales to project future revenues from the vendor network with Metro’s current and future project demands.- Conducted weekly surveys of local businesses throughout LA County to gather feedback on the TAP vendor programs in order to identify opportunities for increased program enrollment. - Led analysis of quantitative data from TAP revenue reports and qualitative data gathered from TAP vendor outreach to recommend methods in which Metro can reduce up to $1M in expenses. - Provided the Office of Management and Budget (OMB) with presentations and documents for board staff briefings and board meetings to support the FY18 budget approval. - Negotiated and executed cooperative agreements between corporations and municipal governments to create partnerships between them and TAP to increase the Vendor Network. - Prepared scopes of work intended to define the application processes and terms of the TAP Seller Agreements for business, corporate and educational entities that offer TAP services.- Provided technical guidance to local jurisdictions and outside agencies, such as the TAP technical team, Marketing, and regional agencies to maintain commemorative card distribution records, and ensure compliance with TAP Business Rules.- Conducted analysis to support planning, offering and marketing of major Metro projects such as 1 Million TAP Card Distribution, TAP Vending Machine Phase 2 enhancements, and inter-agency transfers by evaluating project descriptions and proposals to offer recommendations.

Los Angeles City Hall

- Managed a multi-disciplinary team with the Mayor’s Office of Transportation and Metro departments, including Communications and Customer Service, to approve and fund the launch of the Metro Mobile Customer Center. - Developed a project plan to create the Metro Mobile Customer Center pilot program, which now brings Metro services to underserved areas to educate and offer TAP services.- Designed outreach strategy to plan events hosted by the Mayor to promote civic engagement in Los Angeles, including Title IX Day at the Getty House and the National Women’s Political Caucus.- Provided Councilmembers with briefing papers on various city motions, conducted research, and engaged with constituents regarding events and upcoming initiatives.

Occidental College

Selected for funding through the Occidental Summer Research Program to research the initial effects of Metro’s decision to raise fares. Compared Metro’s budget to other major transit agencies in the United States. Collected primary research in the form of surveys and interviews of local Metro riders, Metro agency employees, and others working in the transportation field. Presented research at the Summer Research Conference at Occidental, and later at the Southern California Conference for Undergraduate Research.

Taught English in middle school classrooms, grades 6-8 in Rome, Italy. Developed lessons for each grade level through presentations and various interactive activities to increase students’ knowledge in American and European culture and history.

Boyle Heights

Intern for United Students, the youth organizing program that involves students from East Los Angeles. Assisted in preparing curriculum for weekly student meetings. Tutored high school kids in various subjects. Aided high school students in completing college applications and personal statements. Prepared materials for activities and lessons to engage students in community organizing.

Occidental College

Located and stored documents for various classes in the Urban and Environmental Policy department. Did research on the I-710 Freeway Expansion project to find negative effects of it and review opponent and supporting arguments. Use of Zotero bibliographic system.

Los Angeles, Ca

After school tutor at Sal Castro Middle School in Los Angeles, specifically helping in a program that offers math help to struggling sixth grade students. Develop lesson plans and collaborate with other tutors to implement lesson plans. These included math worksheets and math games. Oversee after school program at Sal Castro School in Los Angeles. Supervise and taught class lessons.

Pasadena, Ca

Assisted teachers at the Hamilton Elementary site for their summer enrichment program. Facilitated lessons in science, art, English and physical education for classes from kindergarten to 6th grade. Provided additional help to teachers by carrying out tasks to prepare assignments and activities.

Education record

Bachelor'S Degree, City/Urban, Community And Regional Planning

Urban And Environmental Policy

Master Of Public Administration - Mpa, Urban Management And Affairs