Overall responbility for CRM automation strategy and CRM data pipeline integrity. • Launch and scale automated early life campaigns (welcome, onboarding, activation) ensuring revenue goals are met through innovative content.• Evolve channel mix for lifecycle campaigns across 32 Expedia TAAP markets worldwide - Email, Push-app, Onsite and Direct Marketing. • Key marketing stakeholder owning data pipeline strategy between marketing tech stacks such as Marketo, Salesforce… Show more Overall responbility for CRM automation strategy and CRM data pipeline integrity. • Launch and scale automated early life campaigns (welcome, onboarding, activation) ensuring revenue goals are met through innovative content.• Evolve channel mix for lifecycle campaigns across 32 Expedia TAAP markets worldwide - Email, Push-app, Onsite and Direct Marketing. • Key marketing stakeholder owning data pipeline strategy between marketing tech stacks such as Marketo, Salesforce Marketing Cloud, Expedia Group Data platforms etc. • Oversee CRM team in charge of acquisition and retention strategy. Multi-channel demand generation. • Own channel strategy for acquisition – launch SEM, Display and Social acquisition for Expedia TAAP• Ownership of automated lead nurture program to accelerate lead-to-customer conversions.• Establish intake processes and oversee acquisition team delivering advertising assets/ inbound marketing content. Reporting: Collaborate with Analytics and Data Scientists to develop attribution models for demand generation and CRM campaigns; includes delivery of reporting dashboards for business stakeholders. Show less

VC-funded, award-winning Technology start-up which offers crowdsourced customer service solutions to clients including Microsoft, Vodafone and Unilever. My remit included in-app customer Acquisition and Retention. I also oversaw the B2B Marketing function which encompasses corporate brand management, lead generation, content development and PR.Achievements:Optimized the onboarding journey for customers (Ambassadors) joining the Limitless app, resulting in 100% YoY growth in-app… Show more VC-funded, award-winning Technology start-up which offers crowdsourced customer service solutions to clients including Microsoft, Vodafone and Unilever. My remit included in-app customer Acquisition and Retention. I also oversaw the B2B Marketing function which encompasses corporate brand management, lead generation, content development and PR.Achievements:Optimized the onboarding journey for customers (Ambassadors) joining the Limitless app, resulting in 100% YoY growth in-app. Automated onboarding improved speed-to-conversion by 400% and conversion rate by 20%. Completed 20+ pan-European multi-lingual acquisition campaigns to acquire customers over a period of 16 months (via CRM and paid social). Reduced CPA by 100% over social channels.Launched the newly branded corporate website aligned with brand strategy and vision. Delivered new corporate assets library (logo, ppt templates, iconography, product videos etc.). SEM initiatives improved inbound website traffic by 50% and reduced bounce rate by 20%. Blog readership tripled in 2 years. Lead a content program to scale demand generation. Was instrumental in creation and publishing of the first ever Global GigCX report which captured insights from Gig workers, enterprise level brands and CX consultants. Other content projects include product videos, case studies, weekly blog updates and ongoing PR coverage in trade press.Liaison with PR and creative agencies to maximize brand presence in trade press and mainstream media. PR efforts have created steady stream of media pieces driving brand resonance and generating interest around milestone company events like funding, product releases and market reports. Show less

Headed cross channel customer acquisition and retention activities for leading online auction marketplaces - i-bidder.com and BidSpotter.co.ukIn charge of demand generation initiatives (lead generation and nurturing) and product marketing for i-bidder and BidSpotter

Responsible for strategic planning and execution of the integrated marketing communications plan for European markets, with specific focus on UK.- Delivered re-branding exercise (from Careline to HGS) through key content development on website, product collaterals and strategic positioning at industry events - Build relationships with local media to drive thought leadership across Tier 1 and Tier 2 publications in UK- Produced creative briefs and liaised with creative agencies… Show more Responsible for strategic planning and execution of the integrated marketing communications plan for European markets, with specific focus on UK.- Delivered re-branding exercise (from Careline to HGS) through key content development on website, product collaterals and strategic positioning at industry events - Build relationships with local media to drive thought leadership across Tier 1 and Tier 2 publications in UK- Produced creative briefs and liaised with creative agencies to create collaterals for sales and marketing support. - Negotiated with event vendors to ensure HGS received optimal brand exposure and favourable positioning at turn key events to drive lead generation - Oversaw Lead Generation and Nurturing activities including email newsletters , hosting HGS think-tanks and strategic participation in industry events.- Championed the HGS UK Awards programme across functions ,winning several awards for the company. - Provide tactical sales support in the form of collaterals, videos , case studies – to articulate our success story better. - Custodian of the UK marketing budget - ensuring marketing spend is aligned with sales objectives - Collaborated with global marketing team on various projects to ensure local marketing initiatives are aligned with global objectives (e.g new global website, set up of global news wire agency etc.)- Worked with the People Director to launch several Internal Communications and Employee Engagement initiatives for UK. Show less

A multi-disciplinary firm of Chartered Surveyors and Valuers based out of Holborn, London.- Marketing Strategy, Planning and Implementation for entire UK market - Lead generation and nurturing (via email marketing, blogs and social media)- Liaised with creative agency to revamp website and create new product collateral.- Implemented new CRM and Lead Management process for the firm.- Hosted local events /socials for lead generation and to nurture key client accounts.

Verse is a pioneer and leader in the Mobile Classifieds space in South Asia and Africa. Based out of Bangalore, India, the company provides value-added classifieds services for mobile customers such as Jobs, Property, Education, Matrimony etc. through a range of strategic content partnerships with key publishers in these areas.Product Manager handling accounts for key telecom clients such as Airtel and Idea, contributing to over 40% of the company revenue. KRAs included- End-to-end… Show more Verse is a pioneer and leader in the Mobile Classifieds space in South Asia and Africa. Based out of Bangalore, India, the company provides value-added classifieds services for mobile customers such as Jobs, Property, Education, Matrimony etc. through a range of strategic content partnerships with key publishers in these areas.Product Manager handling accounts for key telecom clients such as Airtel and Idea, contributing to over 40% of the company revenue. KRAs included- End-to-end product management including New Product conceptualization, drafting Product Requirement Specifications documents for Developer teams (aligned with client objectives), usability testing and go-to-market launch plan for the product. - Liaising with Technical, Delivery and Sales teams in order to translate client requirements to reality and to achieve revenue targets.- Creating user flow documents, detailing product usage scenarios and providing product literature for promotions.- Overseeing day-to-day product promotions (across SMS, USSD, Voice and WAP channels) and supervising changes in product functionality across different geographic circles. Show less

EMPLOYER PROFILE: was employed with CanvasM Technologies, the mobile Value Added Services division of TechMahindra. The company is a leading mobile technology enabler. RESPONSIBILITIES:- Brand/Image Management - PR amd Media Relations- Events management and participation- Content Management (print and online)- Vendor management