Sam Gonzales

Sam Gonzales Email and Phone Number

Social Media Consultant @ 202Labs
Washington, DC, US
Sam Gonzales's Location
Washington, District of Columbia, United States, United States
Sam Gonzales's Contact Details
About Sam Gonzales

Social media and digital marketing professional with over 15 years experience in developing and managing successful social and marketing programs.I currently:-Manage corporate social at Zillow Group -Volunteer with The Network for Endangered Sea Turtles (N.E.S.T.) https://www.nestonline.org and Remember Youth for Change https://www.rememberyouth.org/Previously, I managed marketing at Current. Current was a provider of Broadband over Powerline (BPL) solutions and Smart Grid services. Prior to Current, I was at NexTone, a VoIP startup where I was part of the marketing team that took the company through its global expansion, re-branding, merger, and acquisition. I also taught social media classes for over 10 years to marketing and communication professionals at Montgomery College. Shoot me a message here or an email Sam@202Labs.com if there is anything I can help you with.

Sam Gonzales's Current Company Details
202Labs

202Labs

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Social Media Consultant
Washington, DC, US
Website:
202labs.com
Employees:
1
Sam Gonzales Work Experience Details
  • 202Labs
    Social Media Consultant
    202Labs
    Washington, Dc, Us
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  • Zillow
    Social Media Manager
    Zillow Jan 2021 - Present
    Seattle, Washington, Us
    -Developed and executed strategies for corporate channels that resulted in a 480% increase in follower growth, 67% increase in impressions and a 16% engagement rate in the first year.-Optimize content and targeting which led Zillow to become one of the top 30 most-engaging brands on LinkedIn and unlocking early access to betas such as LinkedIn News, Articles, Live Audio, and Newsletter.-Lead early testing with new features or platforms such as GIPHY, Clubhouse, Fleets, Stories, and YouTube Shorts.-Manage paid campaigns that led to a 176% increase in impressions and a 170% increase in engagements YoY. Since 2021, I have driven a 340% increase in engagement.
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  • 202Labs
    Social Media Consultant
    202Labs Jan 2013 - Present
    Washington , Dc, Us
    -Oversee development, design and execution of social media initiatives and content strategies.-Drive brand awareness, consumer engagement, and traffic to all social media pages and websites by creating interactive, inventive posts focused on building a lasting social following.-Train clients on effective social media techniques for lead generation and customer service.-Continually assess trends and adapt marketing strategies quickly to meet changing demands to optimize ROI.
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  • Montgomery College
    Social Media Adjunct Professor
    Montgomery College Jan 2010 - Sep 2020
    Montgomery County, Md, Us
    -Develop course curriculum for accredited courses in social media marketing. -Deliver instruction to 30+ students using a variety of teaching aids, such as lectures, discussions, and videos to engage students in active learning. -Receive outstanding student evaluations; classes consistently over enrolled. -Work closely with faculty and program director on course development to stay current with latest trends.
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  • American Public Power Association
    Social Media Director
    American Public Power Association Jan 2015 - Dec 2019
    Arlington, Va, Us
    -Conduct strategic planning and budgeting to strengthen the Association's brand and grow audience engagement through digital and social media channels. -Direct and oversee day-to-day activity across all social channels and lead creative team in brainstorming to create and implement campaigns. As a result Twitter impressions increased by 257% and engagement by 352% in first year and grew followers by 46% and engagement by 88% in second across all social media channels. -Collaborated on association rebrand, award winning website relaunch and magazine redesign.-Spearheaded member initiatives to help amplify their social presence and stories, speak at conferences and webinars and develop year-round communication tools and resources.
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  • Gch Enterprises
    Principal
    Gch Enterprises 2005 - 2019
    Diversified holding company focused on new business ventures and seed-stage investing in Washington DC and Lima, Peru. Most recently invested in the expansion of Buredo, a fast-casual restaurant offering burrito-size sushi rolls in DC, named Best of D.C. 2016 by Washington Post. Previously invested in DC Reynolds, a neighborhood restaurant and bar which was named Best New Bar and Best Happy Hour by Washington City Paper’s Readers Poll.
  • Aota
    Social Media Manager
    Aota 2008 - Jan 2013
    Bethesda, Maryland, Us
    -Created and managed all social media presence and content on multiple platforms. Effectively drove brand awareness and engagement increasing member acquisition by 35% and member renewals by 15% in the first year.-Launched and managed the association's first online community that grew to 50,000 users.-Prepared reports to assess social media success and identified and tapped into new channels to optimize ROI and fuel revenue growth.-Started working relationships with bloggers, media outlets and key social media influencers.
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  • Amp Agency
    Principal, Agent
    Amp Agency 2002 - 2013
    Boston, Massachusetts, Us
    Boutique marketing agency that specialized in assisting record labels, musicians and promoters with marketing, promotions, artist development and tour management. Projects involved working with known labels such as OM Records, Sony Records, Thrive Records, Interscope Records and renowned artists such as Sade, Underworld, All American Rejects, Mark Farina, Kaskade, Colette, Deep Dish, Sander Kleinenberg, John Digweed, Nick Fanciulli, Samio, NADASTROM
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  • Current
    Sales & Marketing Manager
    Current 2007 - 2008
    Germantown, Md, Us
    -Developed over 20 events and oversaw trade show strategy to enhance brand awareness, drive lead- generation and maximize ROI; including event selection, scope of participation and budget generation.-Managed all logistics, including vendor management, promotions, sponsorships, direct mail and email communications.-Directed the design, theme, production, and distribution of sales materials, product collateral, presentations, media kits, and web content resulting in an increase of 40% in sales leads.-Acted as project lead on cross-departmental projects collaborated with product managers on marketing strategy and with partners on cross-promotions.
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  • Genband
    Marketing Manager
    Genband 2005 - 2007
    Plano, Texas, Us
    -Responsible for planning, management, and execution of key marketing efforts such as web site development, web and print advertising, webinars, worldwide industry events, speaking engagements and press briefings. 
-Introduced and managed online tools such as a corporate blog, RSS feeds, podcasts, Google analytics, Google AdWords and online community.-Acted as the company evangelist and spokesperson to the Latin American trade press, industry analysts, and prospects.-Supported in the company's global expansion and re-branding which resulted in a merger and acquisition.
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  • Wmuc Radio
    Marketing Coordinator
    Wmuc Radio Jan 1998 - Nov 2000
    Developed and implemented promotional and communications strategies to increase public’s awareness and support for College radio station.-Developed on-air, on-line, off air promotional materials that targeted students at campus -Managed promotional and communication strategies for each specific event, radio promotion and radio show-Created and managed content for listener e-newsletter outreach including writing and editing, and selling sponsorship and ad space-Supervised, scheduled and managed staff and volunteers

Sam Gonzales Skills

Marketing Strategy Marketing Social Media Marketing Social Media Social Networking Advertising Social Communication Seo Sponsorship Digital Strategy Strategic Communications Digital Media Start Ups Blogging Sales Email Marketing Lead Generation Nonprofits Management Leadership Entrepreneurship Digital Marketing User Experience Google Analytics Web Content Strategic Partnerships Marketing Communications Google Adwords Public Relations Editing Budgets Facebook Public Speaking Trade Shows Online Advertising Online Marketing Content Strategy Copywriting Content Management Awesomeness Sarcasm

Sam Gonzales Education Details

  • University Of Maryland - Robert H. Smith School Of Business
    University Of Maryland - Robert H. Smith School Of Business
    Marketing
  • Gaithersburg High School
    Gaithersburg High School

Frequently Asked Questions about Sam Gonzales

What company does Sam Gonzales work for?

Sam Gonzales works for 202labs

What is Sam Gonzales's role at the current company?

Sam Gonzales's current role is Social Media Consultant.

What is Sam Gonzales's email address?

Sam Gonzales's email address is sa****@****ppa.org

What is Sam Gonzales's direct phone number?

Sam Gonzales's direct phone number is +124079*****

What schools did Sam Gonzales attend?

Sam Gonzales attended University Of Maryland - Robert H. Smith School Of Business, Gaithersburg High School.

What are some of Sam Gonzales's interests?

Sam Gonzales has interest in Mobile, Digital Media, Clean Technology, Fashion, Social Media, Restaurants, Consumer Internet, Green Consumer Goods, Startups.

What skills is Sam Gonzales known for?

Sam Gonzales has skills like Marketing Strategy, Marketing, Social Media Marketing, Social Media, Social Networking, Advertising, Social Communication, Seo, Sponsorship, Digital Strategy, Strategic Communications, Digital Media.

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