Sam Goren Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

New York City Metropolitan Area

• Manage and oversee multiple Global client analyses on their linear National/Local TV, Digital, and Radio advertising campaigns.
• Launched automation initiatives that incorporates more detailed data insights, while simultaneously reducing a project life cycle.

Greater New York City Area

• Served as Lead Analyst for Digital Revenue associated to ABC-Owned Local Affiliates, simultaneously employed in two positions for six months
• Spearhead initiative to provide Weekly Pacing Reports for all Affiliate Digital Sales Managers in the country. Led discussions to understand business needs, provided framework and project deliverables, assisted with.
• Oversaw all ad-hoc Revenue requests from internal clients and present results during meetings with top Executives
• Lead all largescale Revenue projects for Local Affiliates, including Quarterly Forecasts, Annual Operating Plans, Long Range Planning, Quarter Close Delivery, and Outlooks
• Leader of dissecting Tableau database and searching for inconsistencies, errors, misplacements, and missing data, providing insight to coders and Ad Tech
• Enhanced all revenue templates upon hire to eliminate confusion, provide full transparency, and aid in stakeholders’ understanding of reporting and project takeaways

New York City Metropolitan Area

• Served as integral analyst for ABC-Owned Local Affiliates, providing recommendations for front-line Business Partners on Sales Deliverables and inventory availability
• Lead forecasting for Digital Sales Managers across the country, providing recommendations based on outlook, trends, historical delivery, and related challenges across the media space
• Launched initiative with external partner Yield Analytics to provide detailed analysis of sales projections for each individual sales order, increasing confidence in recommendations and increasing full delivery across.

Greater New York City Area

• Managed reporting to maximize GRP targets and exceed Advertising Revenue goals for truTV’s linear Business.
• Within first 12 months, devised complete overhaul of Business Process, moving multiple departments from Excel-based reporting to integration of internal cloud-driven databases, reducing project life-cycle duration by.
• Advised Leadership on their strategic approach to promo placements, resulting in 25% audience retention increase
• Led an initiative to improve consulting partnership with internal stakeholders, running more frequent meetings to address all concerns and improve collaboration, additional reoccurring and ad-hoc reporting, and.
• Aided in reporting enhancements for multiple internal clients, including data cleanups, building Excel macros, and overall effectiveness of crucial projects
• Managed all Linear Schedules and provided framework to address data inconsistencies, reducing weekly discrepancies from nearly 60% to under 2%

Greater Atlanta Area

• Tracking and coordinating network sponsorship requirements.
• Deep dive analyses of programming, formatting, and promotional strategies and industry hot topics.
• Helped Programming create the schedule for "Seinfeld Remix" collaboration with rapper Wale for Summer 2015, as well as schedules for The Big Bang Theory and Family Guy for TBS.

3.5 GPA, Cum LaudeB.B.A. in Management Information Systems (MIS).

Greater Atlanta Area

Analyst for CNN.com and CNN mobile apps.Created project analyzing Entertainment news on CNN and other news' sites, which was presented and sent to executives.

Greater New York City Area

• Provided support to the Research Directors and Managers supporting the ad sales efforts of NBA, Bleacher Report, NCAA, PGA, digital and linear sales teams.
• Mined, manipulated and formatted data from various research systems, including Nielsen Ad Views, MRI, comScore, StarTrak, and @Plan; compiled data to build upon and update recurring report templates.
• Updated the calendar of upcoming sport broadcasts for Turner and off-net networks, used by the Turner Sports department.
• Created multiple MRI reports sent throughout the research team.
• Responsible for researching the top 100 highest-paying advertisers and how much they spent on digital ads for Turner Sports’ sites and top competition, which was distributed to upper management.
• Created and presented an original sales pitch to over 50 Turner Executives, including VPs and Senior Directors from multiple departments.

Greater Atlanta Area

• Created case studies for approximately a dozen different TNT/TBS Originals campaigns, including campaign summaries, reach build analyses and conversion metrics.
• Analyzed conversion yielded by specific promotions techniques, such as network “roadblocks” and promo recency (within 1-4 weeks of premiere vs. 5-6 weeks of premiere).
• Assisted with modeling summer 2014 promotions strategies to estimate reach.
• Spearheaded an innovation that improved project efficiency by moving conversion calculations from specialized statistical software to Excel.
• Generated quarterly Non-Program Time report based on Nielsen data, for Turner and competitive nets, which was distributed to senior management at Turner Entertainment.
• Assisted with support for the Strategy Development team exploring women and action/adventure programming, including analyses of demographics, ratings and celebrity appeal.

I began working at Temple Sinai Preschool during the summer of 2012 as a camp counselor. I worked hands-on with children 3-5 in the classroom. My tasks included cleaning, playing with the kids, helping the kids when they needed assistance, taking them to PE class, and more. I earned the respect of my colleagues and parents of many of the children. I also.

I began as a bagger at Publix Supermarkets when I was 14. I mainly bagged groceries and assisted customers to their vehicles. At 16, I became a cashier. At the time, I was the only teenager employed as a cashier. Tasks mainly included running a cash register, answering questions and addressing concerns, and talking to the customers.

B.A., Management Information Systems, 3.5 Gpa, Cum Laude

High School Diploma

Activities and Societies: Habitat for Humanity, School Marching Band