Sam Grawe Email & Phone Number

Minneapolis, Minnesota, United States

California, United States

Lead communications and creative team

San Rafael, California

Independent consultant connecting design-driven businesses to consumers through culture. Recent clients include: Herman Miller — editorial and creative direction for "Herman Miller: A Way of Living"Dwell — digital content strategy / audience developmentPhaidon — editorial project developmentNike — editorial project

Led cross-functional project teams to deliver high- quality, impactful experiences showcasing the Herman Miller brand across multiple platforms and mediums.Managed corporate and brand marketing, PR and communications, social media, editorial, and archives — with $3M annual budget.Created and developed Herman Miller’s brand positioning, communications framework, and advertising POV.Developed Herman Miller’s Brand Strategy — inclusive of M&A — and worked with the executive team to ensure understanding, contingencies, and implementation.Provided strategic and creative direction for Herman Miller’s trade show exhibitions, including Neocon, Salone del Mobile, NYC x Design, London Design Festival, and Tokyo Design Week.Initiated successful brand partnerships with Phaidon Press and Harry’s Inc. and targeted media properties including Apartmento, PIN-UP, and Disegno.

Zeeland, Mi

Led numerous editorial projects and publications — elevating brand content and stories in service of business objectives.Worked across business units, vertical markets, and brands to create an integrated marketing calendar and surface impactful stories for relevant audiences.Created the digital magazine WHY to feature high- quality brand content.Developed a holistic social media strategy and launched Herman Miller’s celebrated Instagram channel (featured on Gizmodo and Fast Company — 264+K organic followers).Co-created Herman Miller’s Living Office — worked within a cross-functional team to develop and define the point-of-view, strategies, and outcomes for Herman Miller’s business and its customers.Developed all Living Office content, including AIGA-gold award winning communications inclusive of graphic systems, publications, exhibitions, and showrooms.

Hired to address and provide solutions for Herman Miller’s brand content needs across multiple platforms. Developed content and marketing strategy for WHY DESIGN video series. Supported the launch of The Herman Miller Collection.

San Francisco Bay Area

Managed and led creative team responsible for all Dwell content across multiple media platforms— including print, online, mobile, social, and live.Crafted all editorial calendars and content outlines for Media Kit. Worked with editorial, photo, & design to develop and execute content for print issues. Authored the Editor’s Note, an introductory editorial to each issue.Responsible for developing content-driven marketing programs and strategic partnerships including Herman Miller, Valspar, Finlandia, MINI, BMW, Hyundai, Tom Dixon, and BluDot.Responsible for departmental planning, budgets, hires, direct report reviews, and workflow. Staff size varied from 14 to 23 employees.Collaborated with contributors on a daily basis. Solicited work from writ- ers, photographers, and illustrators. Sought out new talents regularly.Responsible for programming and executing conference content for Dwell on Design, annual expo in Los Angeles with 21,000+ attendees. Created the first annual Modern World Awards program. Executed magazine redesign in 2008. Relaunched Dwell.com in 2009.

San Francisco Bay Area

Appointed executive editor after departure of previous editor-in-chief. Led team for three months with co-executive editor and managing editor.

San Francisco Bay Area

Assigned and authored editorial stories and packages, with responsibility to conceive and execute creative ideas from initial brainstorming to printed piece. Traveled nationally and internationally to track the design and architecture world for news, potential stories, trends, and emerging talent.Assisted Editor-in-Chief with editorial calendar and cover lines. Collaborated with Publisher and Owner to develop production of Dwell TV with Fine Living Network.

San Francisco Bay Area

Authored up to four stories per issue, and increasingly worked on assignments with outside writers. Traveled extensively on assignment, or to design trade shows. Participated in sales calls to promotethe brand and editorial content.

San Francisco Bay Area

Developed editorial package stories, with responsibilities including product shoot stylingand curation. Authored pieces for all magazine departments. Assisted with ICFF exhibition of The Dwell Home Invitational. Contributed photography.

San Francisco Bay Area

Authored product, furniture, exhibition, and book reviews. First feature story published, October, 2002, A Great Plains Roadtrip.

San Francisco Bay Area

Responsibilities included fact checking, managing the website including online message board, writing blurbs, performing research for editors and assorted tasks

San Francisco Bay Area

Executed content development, research, copy writing, editing, and fact checking, for the Kentucky Derby Museum, Louisville, KY. Collaborated with industrial and graphic design teams to produce 23 interactive exhibitions for 1999 museum reopening. Responsible for organizing office library and databases.