Sam Gray Email & Phone Number

New Zealand

Greater Melbourne Area

Melbourne, Australia

• Project lead on website redevelopment including selection of developers, content plan, site optimisation and stakeholder management. • Creation and execution of Search Engine Marketing/PPC strategies for search and display network campaigns.• Search Engine Optimisation strategy for on page, technical and off page factors to help improve SERP rankings and Domain/Page authority. • Monthly Social Media and Google Analytics reporting to assess effectiveness of digital and offline marketing campaigns including goal setting.• Budgeting of digital marketing spend to achieve key business goals.• Project lead on overhaul of email automation including selection of supplier, EDM content strategy and creation of marketing automation chains to targeted leads.• Social Media content and PPC adverting strategies including tailoring content to defined audience segments, targeted advertising and growth campaigns.• Adwords certified.

Melbourne, Australia

• Management of social media and digital channels.• Social media reporting and analysis.• Creation and execution of weekly, monthly and quarterly marketing plans.• Creation of written, photographic and video content for social media and digital content.• Copywriting for Public Relations opportunities.• Stakeholder management with external creative, PR agencies and internal executive team.• Community engagement and growth strategies.• Budgeting for social advertising and community growth promotions.• Creation of copy and images for direct marketing i.e EDM and SMS.• Project lead on design/planning/content creation for overhaul of website.• SEO, webmaster tools and Google Analytics.