The way to play.Melodics is a whole new way to learn the music you love.You’re a musicianWhoever you are, wherever you are, whatever level you’re at...if you want it, you can do it.Play timeForget ‘learn to play’, we play to learn. Learning instruments intuitively, Melodics helps you see music differently.Artists happenConfidence is the coolest instrument. We help you find your groove, and you play yourself into a musician.

Sunhouse is creating next-generation electronic drums that captures the true expressive nature of drumming.

Advisory board member for Entopix, Natural Language Processing, Text Analytics & Text Mining company

http://kinaroad.comCreators of the world's most innovative board design & manufacturing solution, enabling quality realtime near-demand production of beautiful watercraft

Melodics was one of only 40 companies chosen from thousands of applicants worldwide to take part in the prestigious four-month programme.Voted best of batch by TechCrunch - https://techcrunch.com/gallery/our-favorite-startups-from-500-startups-18th-class/slide/16/

Consultant to a San Fransisco based wearable tech company and European pro audio company.Advisor / Mentor to a San Fransisco based wearable tech start up, and New Zealand based mobile and on line start ups.

Futureintech ambassadors visit secondary schools and talk to students about why they should study maths, science and technology, and what sort of careers these studies can lead to.New Zealand has a serious shortage of technologists, scientists and engineers. Encouraging young people to pursue careers in these areas is an important part of addressing this talent gap.

Serato is widely regarded as the world's number one DJ software brand, with over one and a half million registered users.Grew staff from 40 to 75. Responsible for all operations, budgeting and financial performance, delivering consistent year on year growth. Led the development of the company’s vision and execution of the business strategy. Oversaw product portfolio and lifecycle management, product development process, brand development and sales and marketing. Developed long term partnerships and negotiated contracts with companies in the USA, the UK, Japan and Germany. Established international presence with offices in Germany and Japan. Expanded the business model from royalty based business-to-business to include direct business-to-consumer software offerings.Created metrics and dashboards to measure company performance across a wide range of areas. Maintained a Net Promoter Score of 65 and Klout score of 82. Introduced User Centered Design and User Testing. Created YouTube channel with over 12 million views.Secured grants from the Callaghan Innovation and the Ministry of Science and Innovation. Created board packs and reported to board of directors.Strengthened company culture over a period of massive growth.

Started when the company had 4 employees, grew to 40 people and created a global brand respected as the number one in the Musical Instruments and DJ industry. Proven track record in product design and product development. Introduced Scrum software development methodology. Established product development process, project management, customer support infrastructure, HR practices and management reporting.Created Whitelabel.net, a music delivery service for record labels. Negotiated deals with major labels (Universal, Sony and Warners) and independents.

Picopoint was a Dutch SaaS start up established to create a global roaming network for WiFi hotspots.Joined as 5th employee. Cut my teeth in the world of start ups, filling numerous roles including product designer, online content and user documentation creator, account manager and project manager.

Clockwork is a Dutch full service digital agency. Worked there at the height of the dot com boom, when they were the leading Dutch supplier of e-commerce web sites.Designed and built mobile internet websites. Created product concepts including a service that would text reminders when you arrived at a particular location, and a service that would identify a piece of music by holding a phone up to a speaker.Founded WAPwednesday, a monthly networking event established to strengthen the Dutch mobile internet industry. Secured sponsorship from industry leaders.

Pirate / Experimental Television, broadcast from Christchurch's Port Hills.Live Video / VJ for DJs and music eventsStudent television startup

New Zealand distributor for Psion palm top computers (later Symbian mobile OS)Established service and support infrastructure. Provided technical support and training for retailers.