Led a department improving promotion, pricing, content creation, and partnerships driving increased average order value, order rate, and new subscribers► Used consumer insights to hone ‘healthy’ meal positioning through improved messaging, increasing product value for a neglected target audience and delivering 4x new target audience subscribers ► Collected industry insights to identify revenue gaps, used SQL to identify consumer pain points, and developed user flow recommendations into the product roadmap increasing annual revenue and new subscriptions annually ► Used pricing and consumer insights to identify poor advertising targets, and led my team to shift targeting, saving Blue Apron +$2MM annually ► Developed and launched a new advertising platform, created segmentation analysis, targeting, positioning and messaging to build a customer funnel to adding a new, robust revenue stream ► Identified erosion to margin through analysis of Blue Apron’s third party gift card ecosystem, rebuilt the structure of gift card pricing and promotion improving margin by 16% while maintaining purchase volumeNote: With Wonder’s acquisition of Blue Apron, role became duplicative in the new integrated company structure

Responsible for developing strategy, planning, and execution for a portfolio of high-value, corporate marketing partnerships (incl. General Motors, Hewlett Packard Enterprise, and Dreyer’s Ice Cream) through collaboration with Disney enterprise teams (Studios, Parks, Publishing, etc.) while acting as a white-glove main point of contact for partner executives.► Co-led the GTM strategy and launch of Mickey cookies and cream ice cream bars across US retail, enabled by influencing updates to Disney brand guidelines and cross-functional executives, netting significant in incremental brand revenue► Launched updated Mickey Ice Cream Bar packaging supporting Disney Worlds 50th celebration targeting Disney’s best-guest consumer segment with LTE messaging► Developed and executed a co-branded marketing campaign with State Farm achieving +19MM impressions, and engagement rates +1,500% above target benchmarks through Good Morning America and other media channels highlighting community building, charitable giving, and Jake from State Farm► Identified and repaired content delivery failures by conducting campaign recaps, soliciting cross-functional feedback, and defending new timelines to increase successful, on-time, content delivery rates by +300% enabling the launch of new advertising channels► Drove out of aisle placement and +10% national sales lift for a CPG partner by streamlining partnership benefits into repeatable promotions supporting mass, value, and club retail

Led a cross-functional team managing all brand development on a +$200M ‘deodorants’ category for Axe in the U.S. and Canada adapting new products and advertising assets to regional needs.► Leveraged consumer insights to develop a new product and business case estimated to bring +$15MM in incremental annual revenue► Developed strategy and built out much needed capabilities for all Unilever men’s personal care brands globally on e-commerce, direct to consumer, and knowledge management including Dove Men + Care, Axe, and Degree for Men► Established best practices for Unilever men’s grooming brands by creating strategic global competitive intelligence reports evaluating brands’ sales, distribution, regional presence, packaging, advertising, and product portfolio mix► Built out new, ongoing financial performance reports for all Unilever men’s personal care brands globally through collaboration with developer and resource management teams in Bangalore and London

Roy H. Park Leadership Fellow, Johnson Leadership Fellow, Johnson Marketing Association PresidentMarketing and Strategy fous

Transitioned company organization structure to a product manager owned software development model

Implemented new instances of Huron’s proprietary, revenue-management, bolt-on software at hospital chains nationally, by setting up daily data imports, developing financial and performance reporting, and customizing our software to our client’s needs through SQL, Java, & Javascript