Samantha Guerreiro Email and Phone Number
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Passionate and creative brand management and marketing strategy executive with over 15 years of experience in Fortune 500 and privately held companies. Extensive experience in team leadership and CPG (consumer package goods) brand marketing, developed at top-tier companies including Procter & Gamble, Colgate-Palmolive, and King's Hawaiian.Demonstrated experience in integrated marketing and developing omni and multi-channel campaigns in both large-scale and smaller brands while leading large, cross-functional teams. Outstanding communicator and creative problem solver. Strong financial acumen with P&L ownership. Collaborative and highly creative, with a bias for action and execution.Specialties: consumer packaged goods (CPG), brand management, marketing strategy, integrated marketing, new product development & launch, business development, international expansion
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Founder | Fractional Cmo | Cpg Marketing ConsultantMother Of BrandsTexas, United States
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Vp Of MarketingCacique Foods, Llc. Oct 2023 - PresentIrving, Tx, Us -
Vice President, Integrated MarketingTorrid Jan 2023 - Aug 2023City Of Industry, Ca, UsLeadership role, reporting to the CMO. Overseeing the vision, strategy, tactics, and day-to-day management of Torrid’s online and offline marketing channels focused on driving both in-store and online traffic and revenue: TV, Online, Video, Paid search, SEM, SEO, Paid Social, Affiliate Marketing, Display Product Listing Ads, Email, SMS, Push, and Direct Mail. -
Head Of New Product Marketing & VenturesKing'S Hawaiian Aug 2022 - Jan 2023Torrance, California, UsLeadership role, reporting to the CMO. Leading marketing for new products, innovation, international expansion, apparel, brand licensing, and new ventures for King's Hawaiian. -
Vice President Of MarketingKing'S Hawaiian Aug 2021 - Aug 2022Torrance, California, UsLeadership role, reporting to the CMO. Head of the Brand Marketing, New Ventures, International, Creative Studios, Social, Digital, and Innovation teams with multiple direct reports and oversight over 6 agencies (Creative, PR, Shopper, Experiential, Media, and Digital).Owner of overall King’s Hawaiian marketing strategy, inclusive of consumer journey and branded content strategy and development.
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Director Of Brand MarketingKing'S Hawaiian Apr 2019 - Aug 2021Torrance, California, UsRecruited as Senior Brand Manager and promoted to Marketing Director in fewer than 15 months with full marketing budget and P&L oversight. Head of the Brand Marketing team, leading a team of 4 direct reports, 6 agencies (Creative, PR, Shopper, Experiential, Media, and Digital) and a matrixed team of 8 cross-functional members.
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Senior Brand ManagerKing'S Hawaiian Jan 2018 - Mar 2019Torrance, California, Us
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Senior Brand Manager, Oral Care, Colgate Total North AmericaColgate-Palmolive Jan 2016 - Aug 2017New York, New York, Us• Led development of a media partnership among Colgate Total, E! Entertainment and a Top Canadian Retailer, delivering $250k incremental net sales• Launched a new product innovation into Canada, managing a $10MM budget, surpassing market share expectation by 300 bps, while overall brand market share grew 600 bps • Directed international cross-functional team through significant regulatory challenges to successfully develop and launch a new TV ad campaign for Colgate Total in both US and Canada• Led two of Colgate’s largest Partner Marketing campaigns: TerraCycle’s Recycling Brigade (+$400k budget, with sales +$3MM) and “This is Diabetes” with the American Diabetes Association (+$500k budget, with sales +$10MM)• Improved Coupon ROI by 2.5X through strategically timed promotion cadence and effectively managing a $50MM coupon budget• Identified downsizing opportunity to improve P&L by 100 bps while keeping shelf impression intact• Recruited, mentored and trained MBA interns. 70% of the interns from last recruitment cycles have received full time employment offers -
Brand Manager, Personal Care, Speed Stick North AmericaColgate-Palmolive Jan 2015 - Jan 2016New York, New York, Us• Led execution of a NASCAR media partnership for Speed Stick, managing a budget of $5MM to sponsor driver Cole Whitt. Led creative development and execution of all branded assets (race car, driver fire suit, helmet, hauler and pit box). Partnered with Customer Development team to create 10 customized retailer activities and PR outreach that delivered stronger in-store traffic and over 50 million earned media impressions• Developed go-to-market strategy for a new brand platform, Speedstick OVERTIME, including pricing, promotions, and shopper activations at key customers. Created sell-in materials for sales teams and secured distribution at all major accounts• Created and implemented new packaging graphics and claims architecture on 20+ SKUs based on consumer purchase driver priorities, improving tier and variant differentiation as well as brand block in-store • Identified two incremental sampling opportunities while renegotiating contracts saving over 10% on a $4MM sampling budget• Partnered with Supply Chain to manage a manufacturing plant transition, achieving $21MM in savings
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Assistant Brand Manager (Gmdp, 2013 Class)Colgate-Palmolive Sep 2013 - Dec 2014New York, New York, UsGMDP - Global Marketing Development ProgramRotational program focused on mastering the fundamentals of marketing including sales, brand management and global marketing.1st Rotation: Walmart Shopper Marketing & Consumer Insights - Bentonville, AR2nd Rotation: Toothbrushes, Colgate Oral Pharmaceuticals (COP) - New York City, NY3rd Rotation: Protex, Global Marketing - New York City, NY
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Summer Associate - Softsoap Body CleansingColgate-Palmolive Jun 2012 - Aug 2012New York, New York, Us• Conducted Nielsen deep dive and Qualitative Research to recommend tactics to better reach Hispanic consumers• Managed a $500k budget to create an IMC program for a Q1 2013 new item launch
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National Account ManagerProcter & Gamble Jul 2009 - Mar 2010Cincinnati, Ohio, Us• Promoted to manage revenue and profitability for a $90+ million business• Increased sales volume by 15%, with 20% of brands growing share, by strategic management of a $3MM investment fund• Increased sales territory coverage by 40%, by developing and maintaining close relationships with distributors’ managers and store owners• Recovered a $9MM business that had been declining for 12 months by mining monthly POS data and identifying incorrect pricing strategy; created new pricing benchmarks that grew sales dollars by 110% • Increased sell-out of Vicks Winter Plan by 30% by developing and executing an off-season sales strategy for the brand that eliminated over $2MM in distributor’s overstock -
Sales RepresentativeProcter & Gamble Jul 2008 - Jun 2009Cincinnati, Ohio, Us• Trained and assisted a team of 120 sales promoters, growing sales by 14% with 70% of brands growing share• Proposed and integrated new distribution coverage for Beauty brands into the Pharmacy Program, earning $2.5M in additional monthly sales
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Sales InternProcter & Gamble Feb 2007 - Jun 2008Cincinnati, Ohio, Us• Identified critical opportunities in the merchandising distribution flow, developed and executed a plan that reduced implementation of in-store promotions from 30 to 7 days• Eliminated more than $150M in late campaign payments to customers by working with cross-functional teams in Brazil and Costa Rica, greatly improving the relationships between Account Managers and P&G’s customers
Samantha Guerreiro Skills
Samantha Guerreiro Education Details
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Indiana University - Kelley School Of BusinessMarketing -
Faap - Fundação Armando Alvares PenteadoInternational Relations
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Universidad De BelgranoLatin American Studies
Frequently Asked Questions about Samantha Guerreiro
What company does Samantha Guerreiro work for?
Samantha Guerreiro works for Mother Of Brands
What is Samantha Guerreiro's role at the current company?
Samantha Guerreiro's current role is Founder | Fractional CMO | CPG Marketing Consultant.
What is Samantha Guerreiro's email address?
Samantha Guerreiro's email address is sa****@****ian.com
What is Samantha Guerreiro's direct phone number?
Samantha Guerreiro's direct phone number is +121231*****
What schools did Samantha Guerreiro attend?
Samantha Guerreiro attended Indiana University - Kelley School Of Business, Faap - Fundação Armando Alvares Penteado, Universidad De Belgrano.
What are some of Samantha Guerreiro's interests?
Samantha Guerreiro has interest in Civil Rights And Social Action, Animal Welfare, Health.
What skills is Samantha Guerreiro known for?
Samantha Guerreiro has skills like Marketing Strategy, Brand Management, Customer Insight, Consumer Products, Marketing, Business Planning, Team Leadership, Microsoft Excel, Integrated Marketing, Product Development, Channel Management, Cpg.
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