Sam Guillen Email & Phone Number

San Diego, Ca, Us

In my role, I oversee all training and education programs while serving as the Assistant Broker of Record, responsible for supervising all salespersons and broker associates licensed by the California Department of Real Estate.Key ResponsibilitiesOperations Leadership: I manage back-office operations, including policies, procedures, and transaction management. I also oversee the onboarding of new recruits and manage agent data, licensing, and the company’s membership in 11 local MLS and 20+ Realtor Associations.Process and Workflow Efficiencies: I work with operations staff to streamline workflows, leveraging automation and cloud-based applications. A key achievement includes developing a process to identify and approve commission deviations, providing early insight into revenue trends.Risk Management: I assist in developing risk management practices that minimize legal exposure for our agents and brokerage.National Projects:I contribute to the "Elevate" program, collaborating with Chris Kelly, Executive Vice President, and Gino Belfari, CEO of HomeServices of America to unite nearly 700 branch leaders nationwide.Industry Change Leadership: In 2024, I led the team of trainers to communicate the significant changes from the NAR settlement, ensuring our agents were prepared for the evolving industry landscape.Through these efforts, I ensure our brokerage operates with the highest standards of compliance, education, and innovation, driving success in a competitive market.

San Diego, Ca, Us

In this role, I built upon the initiatives from my previous position as Director of Education and Training, leading a team of trainers and contributors to support nearly 3,000 agents across Southern California, spanning a 250-mile footprint from Santa Barbara to San Diego.Key Achievements:Transition to Remote Learning: In response to the COVID-19 pandemic, I successfully transitioned all of our programs, including the "Success Path" training, to a fully remote platform. This shift not only reduced operating and travel costs but also allowed us to increase the frequency and availability of our courses.Expansion of On-Demand Learning: I expanded our on-demand platform powered by Skillsoft's Percipio, developing and curating over 900 hours of custom video content and numerous resources. This provided our agents with 24/7 support and access to vital training materials, ensuring they remained equipped and competitive in the market.Through these efforts, I continued to enhance the development and success of our agents, adapting to new challenges while driving innovation in our training and support programs.

San Diego, Ca, Us

As Director of Education and Training, I was committed to equipping our agents with the skills and knowledge necessary to thrive, especially in challenging environments. I developed and implemented cutting-edge training programs that positioned our agents to succeed in the competitive real estate market.Key Achievements:Crisis Leadership During COVID-19: When the pandemic struck, I quickly assembled a team and launched daily live streams to keep our 3,000 agents fully informed and prepared to navigate the rapidly shifting market. This initiative led us to dominate Southern California in listings and sales during this critical time.Data-Driven Productivity Boost: By analyzing key sales data, I identified opportunities within our agent roster, leading to targeted efforts that increased third quartile agents' per-person productivity. This strategic focus contributed to record profitability in 2021.Redevelopment of New Agent Training Program: I created the "Success Path" program—a six-week course with two classes per week across five regions from Santa Barbara to San Diego. This program, designed to support new licensees, increased fourth quartile agent productivity and solidified our reputation as the best new agent training organization in the industry.Development of On-Demand Learning: I spearheaded the creation of an on-demand learning management software powered by Percipio, a Skillsoft product. I successfully on-boarded nearly three thousand agents, and over two hundred staff members. This effort launched the most comprehensive professional development platform in the residential real estate sales industry.Through these efforts, I ensured our agents not only adapted to but excelled in an ever-evolving real estate landscape, resulting in unprecedented success for the organization.

San Diego, Ca, Us

In this role, I took on the challenge of managing three branch locations with nearly 150 agents after the former regional manager and two local branch managers resigned to join a competitor. I successfully consolidated these three branches into one large, thriving office in Eastlake, all while retaining our most productive and top-producing agents, despite aggressive recruiting efforts by the former leadership now working for the competitor.Key Achievements:Agent Recruitment and Retention: I focused on recruiting and retaining agents through continuous education, personalized coaching, and unwavering support. My approach was grounded in creating a positive, collaborative environment that emphasized growth and success.Leadership Through Presence: I quickly earned the confidence of our agents by demonstrating restless positivity and a strong physical presence—being the first one in and the last one to leave. This hands-on leadership style was instrumental in building trust and loyalty among the team.Through these efforts, I was able to stabilize and grow the Chula Vista market, positioning the office for continued success in a competitive landscape.

With over 20 years of experience in residential real estate, Sam Guillen & Associates works with the industries top professionals in developing, implementing and enhancing real estate Broker/Owners and Managers effectiveness in the area of operations, recruiting, coaching, profit and loss, accountability and strategic planning.

Las Vegas, Nv, Us

Proud to serve the Mike Ferry Organization in restructuring and redeveloping their entire sales department.

San Diego, Ca, Us

During my tenure as a Commissioner on the San Diego Housing Commission (SDHC), I played a key advisory role in shaping housing policies and overseeing the agency’s operations. Appointed by Mayor Jerry Sanders and confirmed by the City Council, I worked closely with my fellow commissioners to provide guidance on the development and construction of affordable housing, ensuring that lower-income families had access to quality housing. My focus also included expanding first-time homebuyer programs and promoting homeownership opportunities for lower-income households, aligning with SDHC’s mission of fostering social and economic stability.In collaboration with local government leaders, private sector stakeholders, and nonprofit organizations, I supported initiatives that directly addressed San Diego’s housing challenges, advancing the city’s goal to create sustainable, affordable housing solutions. Through our work, we helped shape SDHC's efforts to provide critical housing assistance and make homeownership a reality for many underserved residents.

I served as the General Manager for this multi-office Coldwell Banker affiliate. With over 400 sales associate company wide, my responsibilities included company business planning, budgeting, forecasting, sales training and recruiting. In 2010 and 2011 we achieved the prestigious Chairmen's Circle award. This award is given to only the top 4% nationwide.

Managed the largest and most successful New Home Sales and Marketing Firm in San Diego County.

Madison, Nj, Us

Responsible for day to day operations of this high-end residential real estate sales firm.