Sam Haldeman Email & Phone Number

• Launched a YouTube channel: Established a niche-focused YouTube channel, emphasizing audience engagement and content quality.
• Devised content and growth strategy: Developed comprehensive content strategies, executed SEO and affiliate marketing plans, and managed the end-to-end channel launch process.
• Building an engaged community: Leveraging data-driven insights to enhance engagement and foster a loyal online community.
• Consistent video production: Producing and publishing high-quality weekly videos, focusing on expert insights and commentary to maintain brand consistency and grow the audience.

Amsterdam, NL

• Developed Market Expansion Strategies: Crafted business initiatives to drive market awareness.
• Streamlined Sales Operations: Proposed internal systems and built out KPIs.
• Sequenced Targeted Marketing Campaigns: Produced outlines and automatic process to go to market with outbound marketing campaigns aimed at creating brand visibility.
• Leveraged AI tools for Prospect Engagement: Introduced AI tools to enhance customer engagement and outreach.

San Francisco, CA, US

Responsible for supporting marketing, generating leads, moving opportunities through pipeline, and closing sales.

Houston, Texas, US

• Developed and accelerated the growth and success of DocResponse's channel partner program with integrated EHR.
• Designed and launched educational initiatives with partner's Customer Success, Sales, and Product Development teams.
• Led marketing and sales efforts for national, strategic conferences and events.
• Researched and initiated potential channel partnerships with value-added resellers and other channel partners.
• Demonstrated product & service to potential partners and prospects.

Tampa, FL, US

• Led Greenway Health's Strategic Alliance Channel Partner program.
• Drove revenue by identifying, developing, and supporting partners, monitoring results, and increasing sales.
• Primary contact for the partner to coordinate, create, and execute business.
• Designed and executed strategic partner plans that aligned with overall corporate policies.
• Assisted partners in achieving bookings targets.
• Nurtured partner relationships to generate loyalty and growth.

Boston, Massachusetts, US

• Generated and managed business relationships with strategic channel partners to develop new lead generation and sales opportunities
• Owned new partner onboarding – i.e., initiated partner introduction and training activities, established governance meetings, instituted sales referral processes, secured partner buy-in
• Led teams cross-functionally to develop and launch coordinated in-market sales campaigns and efforts such as ride-days, webinars, partner topic dinners, conference co-exhibitions, and inaugural monthly partner newsletter
• Coordinated with Legal to develop and execute final partnership agreements (VAR or NDA) and terms with internal and external stakeholder approval
• Provided financial analysis, long-range forecasting and analysis studies associated with potential partnership opportunities
• Instituted dashboards and reporting processes for partner-driven sales opportunities and funnels

Wilmington, DE, US

• Led market research efforts of one of the company’s strategic product’s global market opportunity.
• Completed internal and external interviews to gain insight into this market.
• Independently designed and conducted in-depth surveys and questionnaires.
• Worked collaboratively with an international team to analyze market trends and customer demands.
• Completed an assessment of “white-space” opportunities for product developments.
• Formally presented project results to senior executives.

• Co-founded wireless Internet service provider and led business to sustained annual profitability, with annual revenues exceeding $450,000.
• Handled all internal operations, including Finance, and Strategic Planning.
• Created integrated marketing plan, including positioning, market analysis, and strategies. Managed all marketing efforts, including print, radio, television, event promotion, and Internet marketing.
• Actively engaged in all sales processes, including prospecting and client management.
• Collaborated with industry and market leaders to identify co-marketing opportunities.
• Worked with technical teams to ensured products and services were completed on time and on budget.

University Park, PA, US

• Coordinated the University’s digital music initiative: an effort to promote a digital consumer brand amongst the Penn State community of over 80,000 users. Achieved 85% market adoption rate.
• Defined overall strategy and aligned efforts from various University departments including: Information Technology, Marketing, Finance, Legal, and Public Relations to support the initiative.
• Designed a consistent integrated marketing plan that aligned all marketing efforts with initiative’s strategic goals.
• Managed and operated Internet marketing efforts, with emphasis on digital/social marketing.
• Identified additional technology-based ways to increase brand awareness and customer loyalty.
• Independently designed and led surveys and focus groups amongst target market.

Charlotte, North Carolina, US

Master, Business Administration; Product & New Market Development

Bachelors, Information Sciences And Technologies

Master Of Business Administration - Mba

Master Of Business Administration - Mba