• Launched a YouTube channel: Established a niche-focused YouTube channel, emphasizing audience engagement and content quality.• Devised content and growth strategy: Developed comprehensive content strategies, executed SEO and affiliate marketing plans, and managed the end-to-end channel launch process.• Building an engaged community: Leveraging data-driven insights to enhance engagement and foster a loyal online community.• Consistent video production: Producing and publishing high-quality weekly videos, focusing on expert insights and commentary to maintain brand consistency and grow the audience.

• Developed Market Expansion Strategies: Crafted business initiatives to drive market awareness.• Streamlined Sales Operations: Proposed internal systems and built out KPIs.• Sequenced Targeted Marketing Campaigns: Produced outlines and automatic process to go to market with outbound marketing campaigns aimed at creating brand visibility.• Leveraged AI tools for Prospect Engagement: Introduced AI tools to enhance customer engagement and outreach.

Responsible for supporting marketing, generating leads, moving opportunities through pipeline, and closing sales.

• Developed and accelerated the growth and success of DocResponse's channel partner program with integrated EHR.• Designed and launched educational initiatives with partner's Customer Success, Sales, and Product Development teams.• Led marketing and sales efforts for national, strategic conferences and events.• Researched and initiated potential channel partnerships with value-added resellers and other channel partners.• Demonstrated product & service to potential partners and prospects.

• Led Greenway Health's Strategic Alliance Channel Partner program. • Drove revenue by identifying, developing, and supporting partners, monitoring results, and increasing sales. • Primary contact for the partner to coordinate, create, and execute business.• Designed and executed strategic partner plans that aligned with overall corporate policies.• Assisted partners in achieving bookings targets.• Nurtured partner relationships to generate loyalty and growth.• Created, managed, and drove all operational requirements to enable partners to be successful• Removed obstacles (organization/system/process, etc.) that inhibited sales growth.• Ensured partners had access to education, marketing, product, and support materials and maintained open communications between Greenway and partner community.• Continually sought out and cultivated new VAR relationships.• Executed partner agreements.

• Generated and managed business relationships with strategic channel partners to develop new lead generation and sales opportunities • Owned new partner onboarding – i.e., initiated partner introduction and training activities, established governance meetings, instituted sales referral processes, secured partner buy-in• Led teams cross-functionally to develop and launch coordinated in-market sales campaigns and efforts such as ride-days, webinars, partner topic dinners, conference co-exhibitions, and inaugural monthly partner newsletter• Coordinated with Legal to develop and execute final partnership agreements (VAR or NDA) and terms with internal and external stakeholder approval• Provided financial analysis, long-range forecasting and analysis studies associated with potential partnership opportunities• Instituted dashboards and reporting processes for partner-driven sales opportunities and funnels• Leveraged partner relationships to garner insight when creating competitor “killsheets” and client bios for enterprise sales teams

• Led market research efforts of one of the company’s strategic product’s global market opportunity.• Completed internal and external interviews to gain insight into this market.• Independently designed and conducted in-depth surveys and questionnaires.• Worked collaboratively with an international team to analyze market trends and customer demands.• Completed an assessment of “white-space” opportunities for product developments.• Formally presented project results to senior executives.

• Co-founded wireless Internet service provider and led business to sustained annual profitability, with annual revenues exceeding $450,000. • Handled all internal operations, including Finance, and Strategic Planning.• Created integrated marketing plan, including positioning, market analysis, and strategies. Managed all marketing efforts, including print, radio, television, event promotion, and Internet marketing.• Actively engaged in all sales processes, including prospecting and client management. • Collaborated with industry and market leaders to identify co-marketing opportunities.• Worked with technical teams to ensured products and services were completed on time and on budget.• Completed sale of business in July 2007 in order to pursue MBA.

• Coordinated the University’s digital music initiative: an effort to promote a digital consumer brand amongst the Penn State community of over 80,000 users. Achieved 85% market adoption rate.• Defined overall strategy and aligned efforts from various University departments including: Information Technology, Marketing, Finance, Legal, and Public Relations to support the initiative.• Designed a consistent integrated marketing plan that aligned all marketing efforts with initiative’s strategic goals.• Managed and operated Internet marketing efforts, with emphasis on digital/social marketing.• Identified additional technology-based ways to increase brand awareness and customer loyalty.• Independently designed and led surveys and focus groups amongst target market.• Acted as main point of contact between University and industry partners, i.e. RIAA, MPAA.• Presented Penn State’s position at numerous speaking engagements, outlining the initiative and communicating its importance to the Penn State community.