Founder And Ceo
CurrentInspired by the Ben & Jerry's model, we've created an award-winning spirits brand that makes world-class bourbon, vodka, and a soon-to-arrive reposado tequila while helping build entrepreneurship and opportunity in the communities around us. Within 4 months of launch, we've earned a Double Platinum and two Gold Medals at prestigious competitions, we've been embraced by on-premise, and we're already on the shelves of Total Wine & More, BevMo!, and independent bottle shops. We've also fully embraced the omni-channel and are driving direct-to-consumer sales straight from our website to 42 states across the Union. Fierce & Kind is a proudly diverse, energetic, and seasoned team taking advantage of the most substantial growth in the spirits world since Prohibition. Our product roadmap includes expressions in the largest and fastest growing categories and early 2024 will see our rollout of RTDs with exciting beverages that break the mold.