Digital Media Coordinator
Current- Plan and execute multi-channel digital strategies including website, content strategy, and outbound digital campaigns- Responsible for a broad range of digital and interactive marketing functions, including SEM, SEO, SERP, web strategies, blog and event strategies, online reputation and review management- Optimize digital campaigns and reporting on their performance and making adjustments based on analytics for the OU Health enterprise- Build and manage online provider profiles… Show more - Plan and execute multi-channel digital strategies including website, content strategy, and outbound digital campaigns- Responsible for a broad range of digital and interactive marketing functions, including SEM, SEO, SERP, web strategies, blog and event strategies, online reputation and review management- Optimize digital campaigns and reporting on their performance and making adjustments based on analytics for the OU Health enterprise- Build and manage online provider profiles within our content management system, as well as within our reputation management software, which creates listings throughout many of the reputable online listings platforms- Design and create webpages and microsites for OU Health at the request of internal clients throughout the organization, utilizing our content management system- Utilize knowledge of HTML to re-code webpages when needed- Audit OU Health’s web pages and implement web content changes and page revisions, collaborating with the in-house writing team- Maintains open communication with other departmental teams on applicable initiatives- Works with contracted digital services to execute and maximize the technical product- Design graphics and physician profile pictures using Canva and Adobe Creative Cloud applications- Manage multiple projects simultaneously- Create and implement SOP's involving teammates throughout the department - Help onboard and train the Digital Media team new hires Show less