I oversee the monetization and category revenue growth for all Wellness, Weight Loss, Nutrition, Fitness, Dental, Dating and Meal Delivery content across Forbes Health. Monetization and client relationship responsibilities include affiliate management on the SEO/organic side as well as paid tactics across SEM, Social, Sponsored Content and other premium Native executions.

As a Brand Manager I was responsible for defining and executing comprehensive marketing+sales strategies on the Amazon marketplace for brands in the Sports & Outdoors category. That involved managing brand plans, project timelines, forecasts, creating/reviewing purchase orders, managing product listings, analyzing profitability/future opportunities, and ensuring all brand partner goals were being achieved.

I partnered with clients to develop and manage integrated performance marketing campaigns across Search, Display, Mobile, Video, Native and Tumblr. These campaigns ran across both the BrightRoll DSP and Yahoo Gemini (Yahoo's Search & Native marketplace).

Worked with Mid-Market B2B clients (100-2,000 employees) throughout all of Oregon. Advised clients on T-Mobile's roll/capabilities in the corporate mobility space as well as overall trends in the wireless marketplace.

Chirpify is an Engagement Loyalty Platform, where social media marketing automation meets loyalty. I came on as the first dedicated Account Executive during the early stages of the company when the platform was focused on driving social commerce by "activating" hashtags on Twitter. Brands like Adidas could activate a chosen hashtag via Chirpify and users could then tweet that hashtag to complete a purchase, enter a contest, etc. directly in-stream and in real-time. I managed all things Business Development across every stage of the sales cycle, contributing whatever I could to the early strategy/direction of the company. I primarily focused on brands with big e-commerce and social media presences (i.e. IR500 companies).

Janrain is a Customer Identity and Access Management platform (SaaS) with solutions for social login, social sharing, loyalty and rewards programs, and profile data storage to help companies improve user acquisition and build engagement. As one of the first two Account Development Reps at the company, I supported a team of 4 Senior AE's out in the field by prospecting into targeted Fortune 500/IR500 accounts. This involved building out the accounts in Salesforce, identifying the correct contacts, heavy up-front research to identify fit and best approach, and assisting with the early stages of the sales cycle. I was involved in building out the scope and focus of the ADR role as the company grew, which eventually helped establish the framework for their Inside Sales team.

•Counseled and advised prospective SMWW students on careers and opportunities in sports•Communications projects for SMWW websites and developing grass-roots marketing programs •Developed press kits and generate publicity for SMWW•Developed marketing materials for professional athletes•Event management experience for SMWW events as well as conducting business development research

•Attended various Cal Poly athletic events and managed a number of in-game aspects.•Oversaw a number of in-game promotions and encouraged crowd involvement.•Worked closely with other department members and interns to further develop ways to effectively market Cal Poly athletics throughout the community and on campus.